Position Summary: In alignment with regulations, policies & procedures, the Marketing Director is responsible for driving the census and maintaining a pipeline for generating maximum revenue from occupancy of the assigned community as well as establishing the OPS brand in the local market. This includes but is not limited to - Developing, pre-qualifying & tracking leads through CMS, implementing an impactful marketing mix for affordable assisted living, developing & monitoring referral relationships for maximum effectiveness, and spearheading the move-in process for timeliness & quality customer service experience in the process.
Leadership in Alignment with Values
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Models strong belief in vision and core values with clear communication focused on core values
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Encourages active participation in problem-solving with the team through listening, learning, and contributing to providing quality care in alignment with regulations, policies, and procedures
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Leads the team in Doing the Right Thing and executing good judgment in the best interest of customers and OPS Living.
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With Executive Director & Director of Business Development & Marketing, sets & communicates census goals and implements strategies to attain in the marketplace
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Supervises activity and monitors the productivity of the Eligibility Coordinator
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Drives resident and team engagement for quality outcomes and decreased turnover/move-out
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Effectively resolves customer concerns through consistent problem resolution in alignment with policy
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Participates in daily stand up meetings, weekly department head meetings, weekly sales team pipeline progress meetings, monthly team member meetings, monthly community education/events, and others as needed/requested
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Models leadership and promotes work safe environment through Worker's compensation policies including PPE, fire extinguishers, and SDS.
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Practices Open Door policy & provides frequent communication with team, residents, and community
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Active participation in local business groups/associations
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Creates an environment of belonging for team members, residents, and families
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Daily walk-through of community to note any issues of grounds, process, team, and overall presentation for following though
Community Relations
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Meets census goals to generate revenue for daily operations
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Serves as a market expert on competitors and resources in market
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Understand local market & business cycles to overcome obstacles
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Conducts effective community tours for prospects, families, visitors, and guests
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Ability to think strategically and adapt to the needs of the business demands
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Work in tandem with Executive Director with support of Director of Business Development & Marketing to establish brand & marketing strategy for advertisement spending in the local area to generate quality leads
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Responsible for managing the sales cycle from generating & pre-qualifying leads to supporting EC with resident documentation in CMS
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Communicates sales activity updates (tours, move-ins, move-outs) daily with the community team
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Partners with Eligibility Coordinator and Director of Health to appropriately schedule assessments & prepare compliance requirements on residents for move-in and level of care
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Follows up timely on issues identified by potential residents, regulatory agencies, and Home Office visits
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Develop referral sources and build community relationships and recognition of the OPS Living brand
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Serve as a market educator on senior living service options and affordable senior living qualification requirements
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Plans and coordinates special marketing events, with the Executive Director's approval
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Generates accurate sales and marketing reports to Executive Director for operational oversight
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Provides input into marketing budget for community and is responsible for managing department budget
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Trains and engages community team in sales/marketing protocol for the quality presentation of community
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Models flexibility and professional conduct in adjusting priorities to meet business demands
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Reviews weekly move-in/move-outs and implements follow up plan for improvements & forecasting to meet goals
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Processes and submits expenses monthly as well as budget data
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Meets occupancy expectations
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Maintain proactive communication with prospects, families/responsible parties, and community team via various forms of communication
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Ensure systems are implemented for compliant move-in and payment before handing them off to the Director of Health and Business Office Manager
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Manages monthly family/educational/community events in conjunction with Executive Director
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Available to residents, team members, and families as needed
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Other duties as assigned
Experience & Qualifications:
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College degree preferred
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Prior services sales experience with a record of closing sales & consistent performance
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Enthusiasm for life and adding value to the lives of others
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Persistence & motivation to achieve the end goal while navigating obstacles with finesse
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Great communication skills to interact with various customers in presentations, conversations, and writing.
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Experience with government payor programs highly desirable (Medicaid)
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Previous leadership experience focusing on quality customer service
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Resilience in finding a way of making a way through creative thinking and approach
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Ability to work collaboratively and influence others on a team
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Proven ability to juggle multiple priorities with success and find joy
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Ability to meet deadlines with a professional demeanor
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Ability to establish confidence and trust
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Desire to act like an owner in day to day decision making and problem-solving as well as accountability
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Demonstrated proficiency with computer programs such as Microsoft Office and the ability to learn OPS specific software
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As required, OPS team members who drive OPS vehicles must review and sign the Driver's job description and be able to perform essential functions for safety.
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Ability to work weekends, evenings, and flexible hours to ensure quality customer experience during prime service delivery days and times.