Summary: This individual will be responsible for development, oversight, management, and accountability of the Marketing and Communications Department including full-time, seasonal staff, and interns. This role will work to support the initiatives of the Birmingham Barons through brand development, awareness to drive tickets sales, and fan engagement during Barons games. Additionally, this individual will be responsible for synergy across marketing platforms including, but not limited to print, broadcast, digital media, radio, our game program, and in-game entertainment.
Essential Duties:
- Develop and implement a 12-month marketing plan to ensure the determined goals of the organization are met
- Develop strategy to increase revenue in areas such as online and single game ticket sales, merchandise, concessions, and non-baseball events
- Daily oversight and updates of content on team website including FanCompass platform
- Daily oversight and updates of content on team social media accounts
- Develop strategies to grow and segment data bases for use in email and text marketing
- Maintain consistent records and reports for audience size and demographics of team’s digital platforms
- Oversee plan, budget, and execution of paid external marketing including, but not limited to TV, radio, print, digital media, billboards, OTT, paid social, etc.
- Manage chat/fan interaction for streaming broadcasts in Bally Live app
- Develop strategy and oversee execution of online auction platform and in-game auction opportunities
- Maintain and update promotional calendar for internal communication and staff planning
- Schedule, manage, and promote team podcast platform
- Hire and manage intern(s) for Marketing department
- Work towards continuous quality improvement
- Stay current with changing technology, including software programs
- Uphold, support, and promote all company policies and procedures
- Other job duties as assigned
Education/Experience:
- Bachelor’s degree from an accredited, four-year college or university required
- Minimum of three (3) years full-time experience in sports, entertainment, advertising, media, marketing or related field in the sports industry required
- Ability to attend most, if not all, home games
Certifications, Licenses, Registrations:
- Valid Driver’s License required
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.