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The Marketing Manager directs the development, production and implementation of all marketing strategies and activities at Detwiler’s Farm Market. As a rapidly growing company, this individual needs to be able to identify opportunities and develop strategies for growth as well as oversee and manage day-to-day operations within the marketing department. This position requires an analytical and creative mind to effectively create and implement strategic growth in addition to a commitment to the highest level of customer service and professionalism.

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ESSENTIAL JOB FUNCTIONS

• Develop and maintain content and communications for marketing campaigns, activities and events.
• Plan and prepare content for publication across different media channels, including social media posts, email, newsletters, signage, labels and merchandise.
• Work closely with Graphic Design to oversee the creation of all in-store signage, sales flyers, print advertisements, private label projects and other design related work.
• Oversee Detwiler’s social media accounts including Facebook, Twitter, Pinterest, LinkedIn, and Yelp to achieve marketing goals.
• Assist with copywriting, artwork, and web workflow for planned print and digital marketing communications.
• Develop relationships with community partners to enhance marketing objectives.
• Develop and implement dynamic marketing promotions including store coupons, loyalty programs, and incentives both digital and print.
• Manage the website including weekly updates to sales flyers, publishing blogs and recipes, and managing e-commerce site.
• Maintain, evaluate, and improve the Search Engine Optimization (SEO) of website.
• Work closely with third party vendors that help amplify the marketing goals of the company i.e. radio ads, paid search, print marketing services, etc.
• Manage marketing department budget.
• Provide monthly KPI reporting to President.
• Triage requests as they arrive and prioritize tasks to meet turnaround goals.
• Conduct market research to identify niche trends and create a target audience to build campaigns and promotions around.
• Plan, test and implement new marketing strategies by creating brand image, reaching out to new target audiences and working within a budget to cover all necessary expenses.
• Keep current with industry by participating in educational opportunities, reading professional publications, maintaining personal networks, and/or participating in professional organizations.

MINIMUM KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED

• Strong analytical skills and experience with data-driven decision making
• Strong writing and editing experience
• Strong organizational and communication skills
• Ability to evaluate data, determine trends, find opportunities and make recommendations
• Experience with Adobe Suite including Photoshop, Lightroom, InDesign, and Illustrator
• Ability to problem-solve and work with or without direct supervision
• Ability to meet short deadlines
• Detail-oriented
• WordPress and WooCommerce experience
• Knowledge of Google Analytics
• Proficiency using Microsoft Word and Outlook
• Retail marketing experience preferred
• Ability to follow Detwiler’s policies and procedures and handle confidential and sensitive information with discretion

EDUCATION REQUIREMENTS

• Minimum of 2 years of marketing experience.
• Bachelor's degree in marketing or related field preferred.
• Experience with Adobe Suite including Photoshop, Lightroom, InDesign and Illustrator.

• 401(k) Plan with company match
• Medical Insurance
• Dental & Vision Insurance
• Life Insurance
• Employee Assistance Program
• Employee Discount
• Paid Time Off
• Bonus potential
• Competitive wages paid weekly for both full and part time opportunities