Power Trader, Sr. jobs in Scranton, PA

We are excited to announce the availability of an exceptional career opportunity for an insightful and diligent Trader at our vibrant agency. We have a strong commitment to excellence, creativity, and innovation. If you are an experienced Trader driven by data and digital technology, this unique opportunity might me the perfect match for your skills.

Responsibilities:

In this role, you will be part of our performance-driven team responsible for optimizing and implementing programmatic buying strategies across multiple platforms. Key duties include analyzing performance data, identifying trends, making data-driven decisions, forecasting market developments, and managing real-time bidding for our clients.

Desired Skills and Experience:

• Bachelor’s Degree in Marketing, Business or a related field
• Proven experience as a Programmatic Trader or in a similar role in the digital marketing industry
• In-depth knowledge of Demand-Side Platforms (DSPs)
• Excellent analytical and strategic thinking skills
• Ability to handle multiple projects simultaneously and meet deadlines
• Strong communication and presentation skills
• Proficiency in data analysis and reporting tools

Benefits

• Hybrid Workplace
• Medical, Dental, and Vision coverage and more
• 401K
• Pet insurance
• Employee Assistance Program
• PTO
• Progressive, inclusive culture
• Wellness programs
• Continuous Improvement Training

Company Summary

Gregory Welteroth Advertising (GWA) is a national award-winning privately held advertising and marketing company that specializes in media buying strategy, cooperative retailer-based programs and national branding campaigns. We are a Great Place to Work certified! We support small businesses, large businesses, and boutique brands. We partner with all media mediums both nationally and internationally. Some of the industries we partner with includes outdoor power equipment, home improvement, medical, financial services, lawn and garden, industrial material services, fashion and design. Our offices are located in central Pennsylvania, we have spent the past 30 years working with national and international brands to create programs that increase sales and brand awareness.