Product/Brand Management Analyst prepares marketing strategies and supports implementation programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Being a Product/Brand Management Analyst partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Additionally, Product/Brand Management Analyst utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Typically requires a bachelor's degree. Typically reports to a manager. The Product/Brand Management Analyst work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Product/Brand Management Analyst typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
The ideal candidate for this position must maintain a valid driver's license, lift and carry heavy objects or work in uncomfortable positions for extended periods of time, spend a major portion of their time using a computer and work overtime as needed.
The candidates should also possess strong analytical skills, be an excellent communicator, have strong time-management skills, be detailed oriented and highly organized.
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0 Product/Brand Management Analyst jobs found in Lexington, KY area