Product/Brand Management Director jobs in Lawrence, MA

Product/Brand Management Director manages, develops, and oversees the implementation of marketing activities to maximize sales of a brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Being a Product/Brand Management Director reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies effective sales channels. Additionally, Product/Brand Management Director translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. The Product/Brand Management Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Product/Brand Management Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)

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Director, Account Management
  • Yankee Alliance
  • Andover, MA FULL_TIME
  • Job Title: Director, Account Management

    Reports To: VP, Member Services


    Position Summary:

    Under the direction of the VP, Member Services, the Director is responsible for day-to-day account management and customer service for Yankee Alliance, LLC members.The Director acts as the main point of contact post-onboarding, maintaining customer satisfaction, retention, and growing business. The Director is responsible for maintaining relationships with new accounts and supporting established assigned members in achieving maximum contract utilization and participation in Yankee Alliance programs.

    Essential Functions:

    • Educate current members regarding Yankee Alliance’s mission and core services.
    • Support new member implementation and support contract launch process.
    • Act as the primary liaison between members and internal Yankee Alliance staff, such as the contracting department, and ensure that relevant issues are conveyed to Yankee staff and the highest quality customer service is delivered to our members. Support distributor representatives with contract research, relay price points and assist with contract connection.
    • Conduct electronic campaigns to promote Yankee Alliance and Premier contract savings opportunities. Identify members to participate in contracting initiatives.
    • Promote relevant Purchased Services contracts to members for uptake. Utilize internal reports with a view toward bringing actionable items to our members.
    • Take the lead in troubleshooting and resolving issues, including contract issues with our suppliers, such as pricing and contract connection.
    • Proactively work with distributor partners and suppliers to ensure connections are completed.
    • Monitor purchasing volume and savings reports for members with a view toward maintaining and increasing their volume and savings.
    • Attend Contracting meetings to discuss contract uptake opportunities. Provide Contracting with member feedback, including, but not limited to, member rationale for not utilizing a contracted vendor or new vendors we may want to pursue a contract with.
    • Run reports and pull information from CRM, Premier Supply Chain Advisor and Premier Member Roster database based on member needs.
    • Prepare, distribute and monitor the completion of membership applications and contract documents.
    • Document member interactions in CRM, recording details of actions taken.
    • Recommend improvements in processes and procedures to ensure effective, efficient operations.
    • Collaborate with other departments on process improvements
    • Educate distributor and supplier partners on GPO processes, best practices, and opportunities
    • Other duties as assigned.


    Education and Work Experience:

    • Bachelor’s degree in a related field or comparable work experience required.
    • Three or more years experience with independent account management. Prior experience in the healthcare industry highly preferred.
    • Must have prior experience using MS Office products, including Outlook, Excel, Word, and PowerPoint. CRM a plus.
    • May require occasional travel to member locations, suppliers or industry conferences.

    Competencies:

    Customer Service

    • Demonstrates technical and business expertise in independently dealing with customer problems or concerns.
    • Displays a positive and professional image to the customer at all times.
    • Keeps customers informed about progress in addressing their issues, concerns or inquiries.
    • Listens carefully to customers to accurately assess issues, concerns and problems.
    • Takes more than minimally acceptable action to assist a customer.

    Credibility

    • Carries a reputation that inspire confidence in their results.
    • Presenting themselves in a way that is easy to trust and believe in.
    • Proven expertise or knowledge appropriate subject matter.
    • Demonstrates a commitment to accuracy and thoroughness.
    • Ability to build strong relationships with all levels of management, internally and externally.

    Cooperation

    • Possesses the ability to build consensus and gain the confidence of others.
    • Understands that the team’s success takes priority over personal achievements.
    • When conflicts occur, is effective in helping to resolve them.
    • Values the contribution of others and is open to hearing what others have to say.
    • Is willing to pitch in to help when needed.
    • Takes direction willingly and does not become defensive when being coached.

    Flexibility

    • Able to manage multiple tasks independently.
    • Deals with unexpected changes in work, deadlines, or strategy in a positive manner.
    • Demonstrates openness to new organizational structures, procedures, and technology.
    • Willingness to learn new skills, techniques, change current responsibilities as necessary, and be open to other ideas, opinions, and perspectives.
    • Willing to take necessary action with enthusiasm.
    • Able to react quickly and appropriately when necessary.
    • Seizes opportunities and volunteers to participate.

    Communication

    • Communicates clearly, concisely, and candidly with people at all levels of the organization; avoids vagueness, ambiguity, and mixed messages.
    • Presents information in a clear, succinct, and effective manner.
  • 2 Days Ago

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Assistant Director of Nursing (ADON)
  • Bane Care Management, LLC
  • Gloucester, MA FULL_TIME
  • Seacoast Rehabilitation & Nursing Center, located in the beautiful seaside community of Gloucester, MA, is seeking Assistant Director of Nursing (ADON). We are focused on one goal: providing an except...
  • 22 Days Ago

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Marketing Management
  • Morph Management
  • Haverhill, MA FULL_TIME
  • For those who find themselves eager to express their creativity, live an active lifestyle, and are unafraid to stand out, Morph Management has the job for you! There are hundreds of brands out there a...
  • 7 Days Ago

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Marketing Management
  • Morph Management
  • Haverhill, MA FULL_TIME
  • For those who find themselves eager to express their creativity, live an active lifestyle, and are unafraid to stand out, Morph Management has the job for you! There are hundreds of brands out there a...
  • 7 Days Ago

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Business Management Consultant
  • Megalodon Management
  • Salem, NH FULL_TIME
  • Do you want to join a fast-paced growing organization that values its customers, communities, and employees? Join our thriving firm today! We are searching for dedicated leaders who are full of positi...
  • Just Posted

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Entry Level Assistant Management
  • Megalodon Management
  • Salem, NH FULL_TIME
  • Megalodon Management has become a premier marketing and sales firm in the Boston area over the past years, creating a culture predicated on success and being the best at what we do. With these high ex...
  • Just Posted

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0 Product/Brand Management Director jobs found in Lawrence, MA area

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Art Director [74367]
  • Onward Search
  • Boston, MA
  • Onward Search is staffing an Art Director for a consumer products company based in Greater Boston. This is an exciting f...
  • 4/26/2024 12:00:00 AM

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Sr. Product Manager-Peoplecloud Messaging-Distributed Marketing
  • Epsilon
  • Boston, MA
  • Job Description We're looking for an experienced Product Manager for the role of Senior Product Manager, Distributed Mar...
  • 4/26/2024 12:00:00 AM

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Sr Manager - Product Owner Distribution Data Strategy
  • Mfs International Australia Pty Ltd
  • Boston, MA
  • Sr Manager - Product Owner Distribution Data Strategy page is loaded Sr Manager - Product Owner Distribution Data Strate...
  • 4/24/2024 12:00:00 AM

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Senior Product Manager - Product Data Cloud Services (Remote/Flexible)
  • Insulet Corporation
  • Acton, MA
  • Insulet started in 2000 with an idea and a mission to enable our customers to enjoy simplicity, freedom and healthier li...
  • 4/23/2024 12:00:00 AM

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Senior Director of Product Management - Vertical Solutions - Dining & Restaurants
  • Epsilon
  • Boston, MA
  • Job Description About this role: We are looking for a talented product management professional to join the Epsilon produ...
  • 4/22/2024 12:00:00 AM

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Art Director [74367]
  • Onward Search
  • Boston, MA
  • Onward Search is staffing an Art Director for a consumer products company based in Greater Boston. This is an exciting f...
  • 4/22/2024 12:00:00 AM

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Director, Cybersecurity Product Management
  • Capital One
  • Boston, MA
  • Center 1 (19052), United States of America, McLean, Virginia Director, Cybersecurity Product Management Capital One is s...
  • 4/22/2024 12:00:00 AM

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Director, Cybersecurity Product Management
  • Capital One
  • Cambridge, MA
  • Center 1 (19052), United States of America, McLean, Virginia Director, Cybersecurity Product Management Capital One is s...
  • 4/22/2024 12:00:00 AM

According to the United States Census Bureau, the city has a total area of 7.4 square miles (19 km2), of which 7.0 square miles (18 km2) is land and 0.4 square miles (1.0 km2) (6.07%) is water. Lawrence is on both sides of the Merrimack River, approximately 26 miles (42 km) upstream from the Atlantic Ocean. On the north side of the river, it is surrounded by Methuen. On the south side of the river, the town is bordered by North Andover to the east, and Andover to the south and southwest. Lawrence is approximately 30 miles (48 km) north-northwest of Boston and 27 miles (43 km) southeast of Manc...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Product/Brand Management Director jobs
$194,864 to $253,400
Lawrence, Massachusetts area prices
were up 1.6% from a year ago

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Effective Brand Managers need to be a combination of creative, logical, perceptive and tech-savvy, blending the ability to think out of the box with natural business acumen.
December 02, 2019
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Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers.
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Most employers require Brand Managers to have a degree in business, marketing or a related degree.
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