Product/Brand Management Director manages, develops, and oversees the implementation of marketing activities to maximize sales of a brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Being a Product/Brand Management Director reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies effective sales channels. Additionally, Product/Brand Management Director translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. The Product/Brand Management Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Product/Brand Management Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
Reporting to the President of the Hospital, the Director Revenue Cycle Management is responsible for all aspects of cash management for the Hospital. The role will consist of ongoing oversite of the revenue cycle management relationship with an outsourced vendor as well as management of our internal revenue cycle operation. The Director must be able to lead, change in a complex multi-layered organization, working with service line vice presidents, executive directors, physician practice leaders, physicians/APP's. finance, revenue cycle leaders, and others to ensure optimal revenue realization through collaboration and issue identification/resolution. The Director will identify opportunities, challenges and deficiencies, escalate issues timely and appropriately to stakeholders for resolution.
Education:
Bachelors Degree in Business, Healthcare , or related field required.
Masters in Business, Healthcare, or related field preferred.
Registration/Certification/Licensure:
NA
Experience:
10 years of leadership experience in hospital /acute based revenue cycle management
Experience in large, complex, multi-facility, organization
Direct Experience with all aspects of acute revenue cycle operations and processes, business office operations, to include inpatient and outpatient billing and collections, insurance verification, cash posting, per-collections, call center services, and patient relations.
Experience with Cerner and/or Meditech electronic medical record system preferred.
Other Requirements:
Well organized and disciplined, with the ability to manager multiple priorities and projects. Experience leading/participating in enterprise-wide projects and initiatives.
Knowledgeable about the healthcare industry(e.g. managed care/revenue cycle) and translates that information into strategies that add value and improve operations.
Outstanding written and oral communication skills; good listening capability; skilled at influencing a variety of people; can structure and effectively lead business meetings.
Exceptional interpersonal skills; success at cultivating strong relationship s with internal and external stakeholders and creating partnerships at all levels.
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