Product/Brand Management Director manages, develops, and oversees the implementation of marketing activities to maximize sales of a brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Being a Product/Brand Management Director reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies effective sales channels. Additionally, Product/Brand Management Director translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. The Product/Brand Management Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Product/Brand Management Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
Area Director for Beckley Region
MAJOR FUNCTION -
- Responsible for maximising Revenue and Profit.
- Recommends and Maintains Pricing, Positioning and management of Inventory for Rooms and Function Space.
- Oversees the processes associated with Maximizing Revenues from Existing Demand, Forecasting and Opportunity Analysis (to include Seasonality, Competitive, Positioning and Displacement); Ensure these Strategies are effectively implemented.
MAJOR RESPONSIBILTIES -
- Revenue Management in combination with Sales Strategy Team Leadership
- Determines sales strategies and communicates to market sales leadership, marketing communications teams and property leadership.
- Continuous analysis of competitive sets, price positioning, seasonality, and mix. - Develop and execute the hotel(s) strategic plan and budget.
- Evaluates participation in electronic channels
Specialties: - Yield Management
- Pricing Optimization
- Strategy Facilitation
- Decision Management
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