Product/Brand Management Director manages, develops, and oversees the implementation of marketing activities to maximize sales of a brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Being a Product/Brand Management Director reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies effective sales channels. Additionally, Product/Brand Management Director translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. The Product/Brand Management Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Product/Brand Management Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
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Hilltop Health and Rehab is a member of the Ascent Healthcare family of skilled nursing facilities and rehabilitation centers. We are resident-centered and quality-focused! Our workplace culture is all about uplifting people. If you are looking for a healthcare organization where you can bring your best ""you"" to work, where you can make a difference, and where you can team-up with like-minded co-workers, then we are also looking for you. Join us!
Hilltop Health and Rehab is seeking an Admissions & Marketing Director to join our team.
What you will do:
Respond to inquiry calls from hospital discharge planners, families, and other referral sources.
Conduct facility tours.
Manage the admission process by maintaining updated bed availability and facility services information at all times.
Manage the inquiry process professionally, timely and with appropriate follow-up.
Effectively manage occupancy levels and census/premium mix enhancement.
Understand census, quality mix and bed management needs of the facility.
Process admissions paperwork, ensure appropriate payor source, etc. and obtain signatures from residents or responsible parties prior to each admission.
Communicate special needs of new admits to staff to facilitate a smooth transition.
Alert appropriate department supervisors and building staff of projected changes, i.e. admissions, bed changes, and discharges, by chairing daily admission meeting to discuss forthcoming changes. Utilize bed management principles.
Maintain a close working relationship with the Marketing Director, Director of Nursing and the Business Office Manager to ensure appropriate and efficient decisions about prospective admissions.
What you need:
Bachelor’s degree in Business, Communications, or related field preferred; equivalent related work experience may be acceptable.
Minimum of two (2) years of experience in a health care setting; long-term care setting preferred.
Equivalent experience in a Director of Admissions position may be acceptable.
Effective verbal and written English communication skills.
Demonstrated basic to intermediate skills in Microsoft Word, Excel, Power Point and Outlook, Internet and Intranet navigation.
Highest level of professionalism with the ability to maintain confidentiality.
Ability to communicate at all levels of organization and work well within a team environment in support of company objectives.
Customer service oriented with the ability to work well under pressure.
Strong attention to detail and accuracy, excellent organizational skills with ability to prioritize, coordinate and simultaneously maintain multiple projects with high level of quality and productivity.
Candidates will be required to show proof of being fully vaccinated against COVID-19 upon commencing employment. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable law.
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