Product/Brand Management Manager leads the design and implementation of marketing activities to maximize sales of a brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Being a Product/Brand Management Manager coordinates workload and designates tasks or projects to a team of analysts. Partners with sales to ensure that customer targets and product messaging are effective. Additionally, Product/Brand Management Manager develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Acts as a source of knowledge for complex or unusual requests. Requires a bachelor's degree. Typically reports to a manager. The Product/Brand Management Manager supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Product/Brand Management Manager typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. (Copyright 2024 Salary.com)
Accountability
Reporting to the Area Director-Area Manager, the Manager will be responsible for overall restaurant operations execution and management of staff, controllable profit plan achievement, guest count growth, and sales building activities. Additional responsibilities include focus on employee selection, retention, continuous operational improvement and a strong commitment to hospitality and guest satisfaction. Managers must have a strong commitment to guest satisfaction
Key Business Areas
A “Key Business Area" is an area of performance in which the Manager must be successful to meet their accountabilities. Successful results in Key Business Areas are supported by the following behaviors or actions:
· Consistently models Denny’s Guiding Principles of Guests First, Embrace Openness, and Proud of our Heritage, Hungry to win and the Power of We.
· Consistently possess, maintain and demonstrate expert level knowledge of Denny’s brand standards and recipes.
· Exemplifies restaurant excellence every shift of every day by creating a consistent guest experience of great diner food served in a fast and friendly environment
· Prepares and interprets financial and operational reports and schedules, analyzes data and develops solutions to ensure operating goals are achieved
· Directs restaurant operations with responsibility for guest service, brand standards execution and employee training
· Achieves controllable profit and flow thru goals by overseeing all controllable costs and taking the appropriate corrective action to achieve the desired result
· Attracts, hires, on boards and retains the best hourly talent to meet staffing requirements and guest service standards
· Develops and executes the local store marketing plan to build relationships with civic, business, school, and professional organizations to drive sales and guest counts
· Enforces sanitary practices for food handling, general cleanliness and maintenance of kitchen, dining areas and restrooms
· Works to create and maintain an enjoyable and respectful environment for our guests and employees
· Manages G&A budgets to company guidelines.
· All other tasks and duties assigned.
Desired Skills and Experience
· College degree preferred.
· 3 years of experience in restaurant management.
· Previous experience managing the new restaurant opening process.
· Experience working in a full service restaurant chain organization preferred.
· Proven ability to lead and guide a high volume restaurant shift at the Manager level
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