Product/Brand Management Manager leads the design and implementation of marketing activities to maximize sales of a brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Being a Product/Brand Management Manager coordinates workload and designates tasks or projects to a team of analysts. Partners with sales to ensure that customer targets and product messaging are effective. Additionally, Product/Brand Management Manager develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Utilizes metrics to collaborate with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity. Acts as a source of knowledge for complex or unusual requests. Requires a bachelor's degree. Typically reports to a manager. The Product/Brand Management Manager supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be a Product/Brand Management Manager typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes. (Copyright 2024 Salary.com)
This role is accountable for both customer satisfaction and operational efficiency within their branch.
Safety, our first Quality Key, is our top priority to foster a safe and inclusive work environment.
Regional Managers take Ownership of and responsibility for the overall success and profitability of their branches. They must maintain situational awareness of all ongoings at all sites and develop creative solutions to challenges to business efficiency, employee relations and customer satisfaction.
As they designated leader within your branch, you will develop a strong professional relationship with our customers and employees.
The essential functions include, but are not limited to the following:
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