Product/Brand Management Manager, Sr. manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Being a Product/Brand Management Manager, Sr. reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies appropriate sales channels. Additionally, Product/Brand Management Manager, Sr. translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. The Product/Brand Management Manager, Sr. manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Product/Brand Management Manager, Sr. typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
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Responsible for leading and managing the Inside Plant Operations. Implement and ensure consistent operating, configuration and engineering standards to ensure flawless execution of the reception, and distribution of off-air, satellite, microwave, and digital transport programming up to the outside plant utilizing coaxial cable, microwave, and fiber optic transmission technologies. This includes the installation, construction, operation and repair of all equipment associated with the HE & Hubs. Provide oversight and direction on long range plans and ensure day-to-day activities are completed. Manage on- call rotation as necessary. Responsible for the hiring, firing, training, development, and performance management of staff. Lead the budgeting process.
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