Product/Brand Management Manager, Sr. jobs in Charleston, WV

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SUMMARY

The Sr. Marketing Manager role is a strategic position that encompasses the planning and development of marketing plans and executing go-to-market (GTM) strategies and tactics for Ryder’s Supply Chain Solutions (SCS) to achieve the company’s objectives and drive growth. The role works in partnership with the business to support strategic plans for specific markets, verticals and products in order to reach marketing and sales goals. This position requires having a marketing background with excellent project management, reporting and communication skills, in addition to being detail oriented and customer focused.

**REMOTE – WORK FROM HOME

ESSENTIAL FUNCTIONS**

• Work with the marketing team and business stakeholders to develop and implement strategic marketing plans, which includes prioritizing targets and determine the tactical mix needed to reach the target audience
• Support the development and execution of marketing and prospecting campaigns, lead generation tactics, events, sales tools and marketing collateral, including digital initiatives and other creative elements
• Support execution of the lead generation programs with a specific focus on producing qualified leads and pipeline to support the Sales organization. Develop creative ideas for prospecting and lead generation to continually challenge the status quo
• Work with the Marketing Insights team to research and develop: deep insights into key market trends, positioning, segmentation, targeting, and prospecting lists, as well as uncover methods to increase lead generation and revenue opportunities with existing customers
• Work closely with the Marketing Insights team to measure, analyze and report out on program results.
• Manage event sponsorships, and work with the Events team to develop trade show strategies, and support the development of marketing and prospecting components for events.
• Work closely with the Sales and Operations teams in North America to understand and initiate the business strategy that will guide the marketing plan
• Maintain a working knowledge of trends, innovations & best practices within marketing and the Supply Chain industry
• Stay up to date on the performance and feedback from the Voice of Customer program
• Assist, when needed, with the execution of strategies across all lines of business.

ADDITIONAL RESPONSIBILITIES

• Performs other duties as assigned

EDUCATION

• Bachelor's degree in marketing, advertising or business management is preferred.

EXPERIENCE

• Seven to ten (10) years or more experience in marketing. B2B marketing and/or supply chain, transportation and logistics experience is preferred
• Four (4) years or more experience in marketing developing comprehensive marketing plans to reach target market segments required
• Three (3) years or more in management required

SKILLS & ABILITIES

• Exceptional verbal and written communications skills
• Highly organized and strong project management skills, with the ability to develop detailed work plans and execute large-scale projects with competing deadlines
• Self-starter with the ability to work independently
• Ability to manage marketing and lead generation campaigns
• Program/campaign monitoring measuring, reporting and analysis
• Consistently and proactively staying engaged and up-to-date with the trends, innovations & best practices within marketing and the Supply Chain industry
• Experience with Project Management Tools & Salesforce is preferred
• Advanced power point development skills
• Proficient in Microsoft Office environment (Excel, PPT, Word, Outlook, etc.)

Applicants from California, Colorado, New York, New Jersey and Washington:

Salary is determined based on internal equity; internal salary ranges; market

data/ranges; applicant’s skills; prior relevant experience; certain degrees or

certifications, etc.

The salary for this position ranges from $110K to $130K. Employees may also be eligible to receive an annual bonus, as applicable

Ryder offers comprehensive health and welfare benefits, to include medical,

prescription, dental, vision, life insurance and disability insurance options, as well as paid time off for vacation, illness, bereavement, family and parental leave, and a tax advantaged 401(k) retirement savings plan

Job Category: Segment Marketing

Ryder is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Job Seekers can review the Job Applicant Privacy Policy by clicking HERE. (https://ryder.com/job-applicant-privacy-policy)\

Current Employees:

If you are a current employee at Ryder (not a Contractor or temporary employee through a staffing agency), please click here (http://wd5.myworkday.com/ryder/d/task/1422$3.htmld) to log in to Workday to apply using the internal application process.

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