Product/Brand Management Manager, Sr. jobs in Frankfort, KY

Product/Brand Management Manager, Sr. manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Being a Product/Brand Management Manager, Sr. reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies appropriate sales channels. Additionally, Product/Brand Management Manager, Sr. translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. The Product/Brand Management Manager, Sr. manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Product/Brand Management Manager, Sr. typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Sr. Marketing Manager- REMOTE
  • Ryder System
  • Frankfort, KY FULL_TIME
  • Job Seekers can review the Job Applicant Privacy Policy by clicking HERE. (https://ryder.com/job-applicant-privacy-policy)\

    SUMMARY

    The Sr. Marketing Manager role is a strategic position that encompasses the planning and development of marketing plans and executing go-to-market (GTM) strategies and tactics for Ryder’s Supply Chain Solutions (SCS) to achieve the company’s objectives and drive growth. The role works in partnership with the business to support strategic plans for specific markets, verticals and products in order to reach marketing and sales goals. This position requires having a marketing background with excellent project management, reporting and communication skills, in addition to being detail oriented and customer focused.

    **REMOTE – WORK FROM HOME

    ESSENTIAL FUNCTIONS**

    • Work with the marketing team and business stakeholders to develop and implement strategic marketing plans, which includes prioritizing targets and determine the tactical mix needed to reach the target audience
    • Support the development and execution of marketing and prospecting campaigns, lead generation tactics, events, sales tools and marketing collateral, including digital initiatives and other creative elements
    • Support execution of the lead generation programs with a specific focus on producing qualified leads and pipeline to support the Sales organization. Develop creative ideas for prospecting and lead generation to continually challenge the status quo
    • Work with the Marketing Insights team to research and develop: deep insights into key market trends, positioning, segmentation, targeting, and prospecting lists, as well as uncover methods to increase lead generation and revenue opportunities with existing customers
    • Work closely with the Marketing Insights team to measure, analyze and report out on program results.
    • Manage event sponsorships, and work with the Events team to develop trade show strategies, and support the development of marketing and prospecting components for events.
    • Work closely with the Sales and Operations teams in North America to understand and initiate the business strategy that will guide the marketing plan
    • Maintain a working knowledge of trends, innovations & best practices within marketing and the Supply Chain industry
    • Stay up to date on the performance and feedback from the Voice of Customer program
    • Assist, when needed, with the execution of strategies across all lines of business.

    ADDITIONAL RESPONSIBILITIES

    • Performs other duties as assigned

    EDUCATION

    • Bachelor's degree in marketing, advertising or business management is preferred.

    EXPERIENCE

    • Seven to ten (10) years or more experience in marketing. B2B marketing and/or supply chain, transportation and logistics experience is preferred
    • Four (4) years or more experience in marketing developing comprehensive marketing plans to reach target market segments required
    • Three (3) years or more in management required

    SKILLS & ABILITIES

    • Exceptional verbal and written communications skills
    • Highly organized and strong project management skills, with the ability to develop detailed work plans and execute large-scale projects with competing deadlines
    • Self-starter with the ability to work independently
    • Ability to manage marketing and lead generation campaigns
    • Program/campaign monitoring measuring, reporting and analysis
    • Consistently and proactively staying engaged and up-to-date with the trends, innovations & best practices within marketing and the Supply Chain industry
    • Experience with Project Management Tools & Salesforce is preferred
    • Advanced power point development skills
    • Proficient in Microsoft Office environment (Excel, PPT, Word, Outlook, etc.)

    Applicants from California, Colorado, New York, New Jersey and Washington:

    Salary is determined based on internal equity; internal salary ranges; market

    data/ranges; applicant’s skills; prior relevant experience; certain degrees or

    certifications, etc.

    The salary for this position ranges from $110K to $130K. Employees may also be eligible to receive an annual bonus, as applicable

    Ryder offers comprehensive health and welfare benefits, to include medical,

    prescription, dental, vision, life insurance and disability insurance options, as well as paid time off for vacation, illness, bereavement, family and parental leave, and a tax advantaged 401(k) retirement savings plan

    Job Category: Segment Marketing

    Ryder is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

    Job Seekers can review the Job Applicant Privacy Policy by clicking HERE. (https://ryder.com/job-applicant-privacy-policy)\

    Current Employees:

    If you are a current employee at Ryder (not a Contractor or temporary employee through a staffing agency), please click here (http://wd5.myworkday.com/ryder/d/task/1422$3.htmld) to log in to Workday to apply using the internal application process.

    \#wd

  • 18 Days Ago

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Property Management Branch Manager
  • Commonwealth of Kentucky
  • Frankfort, KY FULL_TIME
  • Advertisement Closes 3/15/2024 (7:00 PM EST) 24-01471 Property Management Branch Manager Pay Grade 16 Salary $52,567.92 - $78,852.96 Annually Employment Type EXECUTIVE BRANCH | FULL TIME | INELIGIBLE ...
  • 18 Days Ago

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Property Management Branch Manager
  • kypersonnelcabinet
  • FRANKFORT, KY FULL_TIME
  • Property Management Branch Manager3978530017286
  • 20 Days Ago

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Materials Manager
  • Food Management Search
  • Shelbyville, KY FULL_TIME
  • Job Summary This position directs and formulates procedures and policies to make certain materials are available and delivered when needed, schedules are issued and followed and delivery to customers ...
  • 9 Days Ago

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LPN/RN Unit Manager
  • ClearView Healthcare Management
  • Springfield, KY FULL_TIME
  • Creekwood Nursing and Rehabiliation is seeking a LPN or RN Unit Manager! Nursing Unit Manager Job Duties: Monitors facility clinical systems to effectively facilitate quality resident care in accordan...
  • 23 Days Ago

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Assistant Manager Hourly
  • MJB Management Group
  • Eminence, KY FULL_TIME
  • Pay range: $14.00 - $17.00Assistant Store Manager You are applying for a job with a franchisee of the Dairy Queen® system and not American Dairy Queen Corporation or International Dairy Queen, Inc. Fr...
  • 1 Month Ago

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0 Product/Brand Management Manager, Sr. jobs found in Frankfort, KY area

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Part-Time Beauty Advisor - Sephora
  • KOHLS
  • Frankfort, KY
  • Drive sales through an authentic passion for beauty. Engaging Clients through identifying their needs with a consultativ...
  • 3/28/2024 12:00:00 AM

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Project Manager
  • Brooksource
  • Frankfort, KY
  • Project Manager Long-term Contrat Hybrid (then, fully remote) The Kentucky Education and Labor Cabinet has an immediate ...
  • 3/28/2024 12:00:00 AM

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MULTI-LINE ADJUSTER - KENTUCKY
  • Property Claim Professionals
  • Frankfort, KY
  • A dynamic organization supplying quality claims outsource solutions to insurance carriers, countrywide is seeking multi-...
  • 3/28/2024 12:00:00 AM

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Machine Operator 1st shift
  • Nesco Resource, LLC
  • Frankfort, KY
  • 3rd Shift Machine Operator *Frankfort Area* Sun-Thursday 10 hours/a day, Built in Double-time!! Description: Produces pr...
  • 3/28/2024 12:00:00 AM

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Construction Sales
  • Aspen Contracting Inc
  • Frankfort, KY
  • Aspen is among the very best in the nation when it comes to reliable, professional exterior restoration services with mo...
  • 3/28/2024 12:00:00 AM

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Retail Sales Associate (Part-Time)
  • AutoZone, Inc.
  • Frankfort, KY
  • AutoZone's Part-Time Retail Sales Associates drive sales through superior customer service by exceeding customer expecta...
  • 3/28/2024 12:00:00 AM

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Workday HCM Project Manager
  • Deloitte
  • Frankfort, KY
  • Position Summary Are you interested in working in a dynamic environment that offers opportunities for professional growt...
  • 3/28/2024 12:00:00 AM

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General Manager - Residential Services
  • Hueman PE Talent Solutions
  • Frankfort, KY
  • Description Company Overview: Our organization is a leading provider of home services, specializing in HVAC, plumbing, a...
  • 3/28/2024 12:00:00 AM

Frankfort is the capital city of the Commonwealth of Kentucky and the seat of Franklin County. It is a home rule-class city in Kentucky; the population was 25,527 at the 2010 census. Located along the Kentucky River, Frankfort is the principal city of the Frankfort, Kentucky Micropolitan Statistical Area, which includes all of Franklin and Anderson counties. Frankfort is located in the (inner) Bluegrass region of Central Kentucky. The city is bisected by the Kentucky River, which makes an s-turn as it passes through the center of town. The river valley widens at this point, which creates fou...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Product/Brand Management Manager, Sr. jobs
$122,620 to $162,352
Frankfort, Kentucky area prices
were up 1.2% from a year ago