Product/Brand Management Manager, Sr. manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Being a Product/Brand Management Manager, Sr. reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies appropriate sales channels. Additionally, Product/Brand Management Manager, Sr. translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. The Product/Brand Management Manager, Sr. manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Product/Brand Management Manager, Sr. typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
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SUMMARY
The Sr. Marketing Manager role is a strategic position that encompasses the planning and development of marketing plans and executing go-to-market (GTM) strategies and tactics for Ryder’s Supply Chain Solutions (SCS) to achieve the company’s objectives and drive growth. The role works in partnership with the business to support strategic plans for specific markets, verticals and products in order to reach marketing and sales goals. This position requires having a marketing background with excellent project management, reporting and communication skills, in addition to being detail oriented and customer focused.
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ESSENTIAL FUNCTIONS**
ADDITIONAL RESPONSIBILITIES
EDUCATION
EXPERIENCE
SKILLS & ABILITIES
Applicants from California, Colorado, New York, New Jersey and Washington:
Salary is determined based on internal equity; internal salary ranges; market
data/ranges; applicant’s skills; prior relevant experience; certain degrees or
certifications, etc.
The salary for this position ranges from $110K to $130K. Employees may also be eligible to receive an annual bonus, as applicable
Ryder offers comprehensive health and welfare benefits, to include medical,
prescription, dental, vision, life insurance and disability insurance options, as well as paid time off for vacation, illness, bereavement, family and parental leave, and a tax advantaged 401(k) retirement savings plan
Job Category: Segment Marketing
Ryder is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
Job Seekers can review the Job Applicant Privacy Policy by clicking HERE. (https://ryder.com/job-applicant-privacy-policy)\
Current Employees:
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