Product/Brand Management Manager, Sr. jobs in Lawrence, MA

PURPOSE AND SCOPE:

Manages the marketing efforts (planning/positioning, promotion, market access, and product life-cycle management) for assigned product(s) in the U.S. nephrology healthcare market segment. Collaborates with appropriate stakeholders and executives to help set the strategic direction. Works to develop, execute/implement, and communicate overall product marketing plan and strategies.  Assists with establishment and execution of short and long term goals and objectives for product marketing efforts, ensuring alignment with divisional and company strategic plans.  Ensures all promotional/advertising materials meet internal and FDA Regulatory and Compliance guidelines.

PRINCIPAL DUTIES AND RESPONSIBILITIES:  

• Develop and implement synergized frameworks across the global Home Product Management organization with specific focus on VOC, commercialization, and cross portfolio roadmap management
• Serve as home product management lead to synthesize global competitive market analysis through collaboration with strategy and initiatives.  
• Define and manage clinical evidence generation as part of the commercialization process across HHD, PD, Connected Health.  Create new processes to accelerate study scoping through execution for new and existing products and solutions
• Work collaboratively within the home vertical global organization to define and implement new processes that support product management best practices
• Identify and align home product management synergies within the Care Enablement business

• Establish, structure, and execute VOC forums & advisory boards for home across relevant geographies to inform product roadmap, strategy, and commercialization
• Define and implement new processes to align product and portfolio strategy with clinical evidence generation efforts across Home 
• Take a leadership role in facilitating cross home best practices for upstream and downstream product management activities, including business case/ proposal development, financial assessment, and opportunities to capture rich user needs across HHD, PD, Connected Health.
• Define processes and tools to identify and align product roadmap interconnectivity and provide cross organizational visibility to home portfolio short- and long-term strategy and associated plans. 
• Lead home product competitive analysis informing critical portfolio decision making, including new product/ project scoping, value proposition development and commercialization planning deliverables

Additional responsibilities may include focus on one or more departments or locations.  See applicable addendum for department or location specific functions.