Product/Brand Management Manager, Sr. manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops marketing strategies for a brand. Being a Product/Brand Management Manager, Sr. reviews marketing metrics to determine the effectiveness and value of marketing strategies or campaigns. Leads the development, curation, and deployment of marketing content and identifies appropriate sales channels. Additionally, Product/Brand Management Manager, Sr. translates marketing initiatives into specific projects and actionable plans. Works with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns. Ensures product and brand initiatives are consistent and support the organization's public image. Requires a bachelor's degree. Typically reports to a director. The Product/Brand Management Manager, Sr. manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Product/Brand Management Manager, Sr. typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
We are an established manufacturing company listed on the NYSE with numerous plants across the country. Currently we are seeking candidates for the position of General Manager for our plant located between Lebanon and Hershey, PA.
Successful candidates should have a minimum of 5 years general/plant management experience. This position requires full P/L responsibility and will be evaluated on the plant growth of profits and sales. Demonstrated success in operational improvement through process and work flow strategies is sought.
We offer excellent benefits including vacation, holidays, complete insurance package and 401(k) with company match and immediate vesting.
Candidates should provide a resume inclusive or salary history when applying for position.
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