Product Marketing Analyst jobs in Atlanta, GA

C
Product Marketing Analyst Extern
  • Chubb External
  • Smyrna, GA FULL_TIME
  • StreamLabs, a wholly owned subsidiary of the Chubb Group, offers Internet of Things (IoT) enabled water monitoring, leak detection and water shut-off devices and systems. StreamLabs products, which use patented and proprietary ultrasonic technology, help individuals, families and businesses predict and prevent costly property damage before it occurs. Products are sold through contractors and plumbers in construction, repair, and remodeling, ecommerce sites and insurance companies and agencies.

    StreamLabs is at a critical stage in their evolution, with a strong set of products and initial sales in B2C and B2B markets. Senior leadership is focused on driving significant revenue growth, with an emphasis on clearly identifying the 2-3 industry verticals where an investment in business development, sales and marketing is most likely to produce significant revenue quickly. 

    Job Description

    In this paid externship assignment, a student externship team of four (4) students will work with StreamLabs under the guidance of experienced faculty consultants to conduct targeted research, including review of existing customer data, conduct secondary research and interview staff and clients/prospects to identify 2-3 industry verticals and critical leverage points where investment in outbound sales and marketing resources has the greatest probability to accelerate sales quickly.  The goal is to recommend a prioritized list of focus areas and initiatives to the company's management.

    The student team, which may include both undergraduate and graduate students currently enrolled in the Georgia State University J. Mack Robinson College of Business, will engage in a market assessment utilizing a Marketing framework, including:

    • Market Analysis
    • Customer Segmentation
    • Product Positioning
    • Messaging and Communication Channels
    • Competitor Analysis
    • Performance Metrics
    • Team Collaboration

    This unique co-curricular program offers students a hands-on opportunity to gain practical, agile, and project-based work experience in a complex business environment. 

    Primary responsibilities

    1. Market research & analysis
      1. Conduct in-depth market research to identify industry trends, competitive landscapes, and target audience behaviors.
      2. Analyze data and present findings to contribute to the development of informed marketing strategies.
    2. Strategy formulation
      1. Collaborate with cross-functional teams to create comprehensive marketing strategies aligned with organizational goals.
      2. Contribute creative ideas and insights to enhance the effectiveness of marketing campaigns.
    3. Campaign planning (time allowing)
      1. Assist in the creation and execution of marketing campaigns across various channels, including digital media, social platforms, and traditional channels.
      2. Monitor and analyze campaign performance metrics, providing recommendations for optimization.
  • 12 Days Ago

B
Ecommerce Product Photographer
  • BAD Marketing
  • Alpharetta, GA FULL_TIME
  • ABOUT BAD MARKETING: We're a team of 170 passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At...
  • 13 Days Ago

P
Marketing Analyst
  • Point Broadband
  • Cornelia, GA FULL_TIME
  • Marketing Analyst Cornelia, GA Summary: The Marketing Analyst is responsible for assisting the Sales and Marketing Manager in compiling reports, analyzing market trends, creating marketing campaigns, ...
  • Just Posted

T
Marketing Analyst
  • Truist Bank
  • Alpharetta, GA FULL_TIME
  • Language Fluency: English (Required)Work Shift:1st shift (United States of America)Job Grade:H02Please review the following job description:Support Producers, Marketing Account Executives, Marketing S...
  • 28 Days Ago

B
Product Analyst
  • Buffalo Wild Wings
  • Atlanta, GA FULL_TIME
  • The Product Analyst will have responsibility for supporting the delivery of a digital product that powers INSPIRE’s technology stack. This position will play a critical role in the delivery of the 12 ...
  • 24 Days Ago

I
Product Analyst
  • Inspire Brands
  • Atlanta, GA FULL_TIME
  • The Product Analyst will have responsibility for supporting the delivery of a digital product that powers INSPIRE’s technology stack. This position will play a critical role in the delivery of the 12 ...
  • 25 Days Ago

Filters

Clear All

  • Filter Jobs by companies
  • More

0 Product Marketing Analyst jobs found in Atlanta, GA area

S
Solutions/Systems Analyst
  • STONE Resource Group
  • Atlanta, GA
  • This is a Contract -to-Hire opportunity. This role is NOT open to C2C, C2H, OPT, or sponsorship consideration. No vendor...
  • 3/29/2024 12:00:00 AM

A
Finance Manager
  • Atlanticus
  • Atlanta, GA
  • Overview An industry-leading provider of alternative finance solutions for the financially underserved consumer credit m...
  • 3/29/2024 12:00:00 AM

R
Senior Financial Analyst
  • Reliance Worldwide Corporation
  • Atlanta, GA
  • Reliance Worldwide Corporation Position: Group Senior Financial Analyst Reports to: Vice President of Group FP&A Plumbin...
  • 3/29/2024 12:00:00 AM

W
Regional Acquisitions Analyst
  • Westminster Management
  • Atlanta, GA
  • Job Description Job Description Our company remains guided by its experience and ability to create long-term value in st...
  • 3/29/2024 12:00:00 AM

J
Director of Research - CRE
  • JRP-Atlanta LLC
  • Atlanta, GA
  • Job Description Job Description This is an excellent door-opening opportunity for someone wanting to get into commercial...
  • 3/29/2024 12:00:00 AM

H
Education Principal Planner
  • HDR INC.
  • Atlanta, GA
  • Description About Us At HDR, we specialize in engineering, architecture, environmental and construction services. While ...
  • 3/29/2024 12:00:00 AM

N
Lead, Total Rewards Analyst
  • North Highland
  • Atlanta, GA
  • REACH YOUR POTENTIAL | COLLABORATE WITH AMAZING PEOPLE | MAKE CHANGE HAPPEN Do you have the skills, passion, and commitm...
  • 3/29/2024 12:00:00 AM

C
Product Marketing Analyst Extern
  • Chubb
  • Smyrna, GA
  • Job Description StreamLabs, a wholly owned subsidiary of the Chubb Group, offers Internet of Things (IoT) enabled water ...
  • 3/25/2024 12:00:00 AM

Atlanta (/ætˈlæntə/) is the capital of, and the most populous city in, the U.S. state of Georgia. With an estimated 2017 population of 486,290, it is also the 38th most-populous city in the United States. The city serves as the cultural and economic center of the Atlanta metropolitan area, home to 5.8 million people and the ninth-largest metropolitan area in the nation. Atlanta is the seat of Fulton County, the most populous county in Georgia. A small portion of the city extends eastward into neighboring DeKalb County. Atlanta was originally founded as the terminating stop of a major state-sp...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Product Marketing Analyst jobs
$63,233 to $80,403
Atlanta, Georgia area prices
were up 1.4% from a year ago