Product Marketing Analyst jobs in Canton, OH

As a Product Marketing Manager you will support the business objectives of Ventrac by effectively guiding assigned products through their entire lifecycle. This person is involved in the entire process from idea generation through to product maturity and final sales support. Ventrac products are used worldwide by professional groundskeepers, contractors, and property owners in a wide range of markets. This role will focus on tractor and attachment product lines including, but not limited to all 4520 machine variants.    

What Will You Do?

Primary  

• Develop, present, and execute multi-generational product plans for assigned products 

• Develop strategies for the evolution of current product and creation of additional products 

• Create and present business cases for new product needs 

• Track and report annual status of products within the portfolio and how they contribute to meeting defined sales/profit targets 

• Interface with Ventrac dealers and customers to collect product feedback and information about customer needs 

• Work together with Marketing, Sales, and Engineering to coordinate the development process, providing for input from each area to be considered during the process 

Additional 

• Develop product launch plans in collaboration with Ventrac marketing and sales departments 

• Handle product information inquiries from channel partners and customers 

• Be an industry expert and represent the company’s interests for the assigned products 

• Support product sales training, including participation in live training events 

• Participate in online forums, groups, and communities dedicated to our core customer groups 

• Support and attend industry trade shows, customer experience events, and other key activities

• Support marketing media capture by organizing and transporting equipment 

• Operate equipment for testing/feedback purposes during the development process 

• Additional duties as determined to support Ventrac product needs 

What Do You Need?

To be considered for this role, an individual should meet the following requirements:   

• In-depth understanding of compact landscape, construction, and agricultural equipment 

• Ability to develop and implement comprehensive, long-range product business plans including research, writing specifications, budgeting, costing, and future sales/support actions 

• Ability to operate Ventrac equipment and provide feedback on performance, durability, ergonomics, etc. 

• Strong leadership competency in team environments and ability to manage and/or work with multiple project teams simultaneously  

• Excellent verbal/written communication skills 

• Availability to work on-site in Orrville, Ohio (this is not a hybrid or remote-compatible role) 

• Current vehicle operator’s license and be willing to travel up to 15% of the time (air & highway) with potential for limited international travel 

• Appropriate PC skills including Microsoft apps and ability to learn other business-supporting software 

Preferred Qualifications: 

• Business-to-business sales experience  

• Prior participation in a formal product development process  

• Experience operating compact equipment in a landscape, construction, or agricultural setting 

• Ability to use common tools and follow service procedures for the repair and maintenance of equipment 

• Ability to tow equipment using a standard pickup truck and trailer/s  

Education and Years of Experience: 

• Bachelor’s degree in marketing, business, engineering or related discipline 

• 3-5 years (PMM I) or 5 years (PMM II) of direct experience in sales/marketing or new product development roles within a related product category