Product Marketing Analyst jobs in Grand Rapids, MI
Recently Added Product Marketing Analyst jobs
Marketing Analyst
- ddm marketing + communications
-
Grand Rapids, MI
FULL_TIME
-
MARKETING ANALYST - JOB DESCRIPTION
As a Marketing Analyst, you will play a crucial role in supporting the marketing efforts within the organization. You will use the insights you find to help ddm and our clients make better business decisions – like increasing revenue or optimizing marketing campaigns. You will be responsible for collecting and interpreting research about market trends, customer experience, competitors’ activities, and marketing strategies for our company and our clients. Your duties include identifying target audiences, gathering web analytics, and providing actionable recommendations to drive toward determined KPIs.
Your primary function: Marketing Analyst
Your roles to support that function:- Compile and analyze marketing data
- Provide actionable insights to drive client success
- Build marketing dashboards
- Provide regular reporting
- Troubleshoot and maintain marketing data
- Develop, own, and manage analytic and reporting processes
Specific duties and responsibilities to support your roles:- Analyze marketing metrics for effect/cause relationships between outcomes and marketing activities.
- Help determine marketing KPIs and work with other internal departments to ensure accurate tracking.
- Serve as the subject matter expert on analytics for clients by understanding business goals and providing plans for consistent analysis and reporting of marketing data.
- Scope, build, and maintain dashboards to visualize marketing performance.
- Mine and analyze data to identify key trends, segments, and associations.
- Identify potential testing opportunities to optimize marketing activities.
- Effectively communicate performance and recommendations to internal and external stakeholders.
- Work cross-departmentally to create a holistic view of marketing analytics for clients.
- Manage data sources and troubleshoot to ensure data integrity.
- Provide proactive solutions based on data analysis.
- Support department teams with regular reporting needs such as monthly media campaign reporting.
Professional skills and qualifications needed for consideration:- 4 years of experience in marketing analytics
- BA degree in relevant field, such as marketing, statistics, or business.
- Strong experience with Google Analytics 4. Experience with Mixpanel and Google Tag Manager is a plus.
- Highly proficient in data manipulation through Microsoft Excel.
- Proficient in data visualization platforms such as Looker Studio, Tableau, and Power BI.
- Familiarity with marketing tools such as CRMs (Salesforce, Hubspot, etc.), marketing automation platforms (Salesforce Marketing Cloud, Hubspot, Marketo, Pardot, etc.), media platforms (Meta, TikTok, LinkedIn, Hootsuite, etc.), and other tools (SEMRush, Monsido, Cision, etc.).
- Understanding of data integrity, such as best practice for data structure, data hygiene, and attribution.
- Proficient in problem-solving and critical thinking, with the ability to analyze situations, evaluate information, and devise effective recommendations.
- Strong understanding of business and marketing strategies, the customer journey, and marketing channels.
- The ability to write and understand SQL and RegEx is a plus.
WHO IS DDM?Some specifics that guide expectations of all team members:Know our passion: Amaze our clients
Understand our niche: Delivering extraordinary service and amazing solutions to highly complex or regulated industries.
Exhibit our core values:- Serve our clients tenaciously.
- Respect the team.
- Be curious – first ask why then tackle how.
- Run through the wall attitude.
- Deliver excellence, not excuses.
- Play up a level.
- 30 Days Ago
Founding Product Marketing Manager
- Recruiting From Scratch
-
Kentwood, MI
FULL_TIME
- Who is Recruiting from Scratch: Recruiting from Scratch is a premier talent firm that focuses on placing the best product managers, software, and hardware talent at innovative companies. Our team is 1...
- 20 Days Ago
Marketing Data Analyst
- GWS Tool Group - Michigan
-
Grand Rapids, MI
FULL_TIME
- Description Job Title: Marketing Data AnalystDepartment: MarketingReports to: Marketing ManagerClassification: ExemptLocation: Grand Rapids, MITravel: Less than 10%GWS is the North American leader in ...
- 1 Month Ago
Product demonstrator
- Product Connections
-
Holland, MI
FULL_TIME
- Job Posting Overview Weekly Pay Flexible Schedule Fun Work Environment Career Advancement Opportunities Online and / or on-the-job training This part time associate samples products for suppliers with...
- 2 Months Ago
Product Demonstrator Part Time
- Product Connections
-
Holland, MI
PART_TIME
- Job PostingOverview Weekly PayFlexible Schedule Fun Work Environment Career Advancement OpportunitiesOnline and/or on-the-job training This part time associate samples products for suppliers within a ...
- Just Posted
Product Demonstrator Part Time
- Product Connections
-
Grand Rapids, MI
PART_TIME
- Job PostingOverview Weekly PayFlexible Schedule Fun Work Environment Career Advancement OpportunitiesOnline and/or on-the-job training This part time associate samples products for suppliers within a ...
- 1 Day Ago
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0 Product Marketing Analyst jobs found in Grand Rapids, MI area
Presell Promotions Analyst
- SpartanNash
-
Byron Center, MI
- Position Overview: In this pivotal role, you will be instrumental in supporting the Merchandising teams through primary ...
- 4/26/2024 12:00:00 AM
Presell Promotions Analyst
- SpartanNash Company
-
Byron Center, MI
- At SpartanNash, we deliver the ingredients for a better life through customer-focused innovation. We do this for our sup...
- 4/26/2024 12:00:00 AM
Technical Quotations Manager
- Eaton
-
- Eaton's ES AMER ESS division is currently seeking a Technical Quotations Manager. This role is based in Waukesha, WI. No...
- 4/24/2024 12:00:00 AM
Master Data Analyst- Grand Rapids, MI/Hybrid or Remote
- AirLife
-
Grand Rapids, MI
- Job Description Job Description COMPANY DESCRIPTION At AirLife, we are dedicated to improving the quality of every breat...
- 4/24/2024 12:00:00 AM
National Commercial Real Estate Credit Analyst I
- Fifth Third
-
Grand Rapids, MI
- National Commercial Real Estate Credit Analyst I page is loaded National Commercial Real Estate Credit Analyst I Apply l...
- 4/23/2024 12:00:00 AM
Sales Operations Analyst
- SpartanNash Company
-
Byron Center, MI
- At SpartanNash, we deliver the ingredients for a better life through customer-focused innovation. We do this for our sup...
- 4/22/2024 12:00:00 AM
Provider Compensation Analyst Senior
- Corewell Health
-
Grand Rapids, MI
- Job Summary With limited supervision, supports the timely and accurate administration of provider compensation plans for...
- 8/22/2023 12:00:00 AM
About Grand Rapids, Michigan
Grand Rapids is the second-largest city in Michigan, and the largest city in West Michigan. It is on the Grand River about 30 miles (48 km) east of Lake Michigan. As of the 2010 census, the city population was 188,040. In 2010, the Grand Rapids metropolitan area had a population of 1,005,648, and the combined statistical area of Grand Rapids-Muskegon-Holland had a population of 1,321,557. Grand Rapids is the county seat of Kent County.
A historic furniture-manufacturing center, Grand Rapids is home to five of the world's leading office furniture companies, and is nicknamed Furniture City. Its ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Product Marketing Analyst jobs
$62,614 to $79,614
Grand Rapids, Michigan area prices
were up 1.3% from a year ago
were up 1.3% from a year ago