Product Marketing Analyst jobs in Worcester, MA

Position: Marketing Analyst

Job Description:

As a Marketing Analyst, you will be responsible for analyzing business trends, sales data, and market dynamics to provide actionable insights that drive our strategic decisions. You will work closely with various departments, including operations, marketing, and finance, to improve processes and increase profitability.

Key Responsibilities:

· Collaborate with marketing, category management, and finance teams to align strategies and goals.

· Work closely with IT teams to implement and improve systems supporting retail operations.

· Provide support for the integration of new technologies and systems.

· Analyze sales, loyalty data, and customer behavior to identify trends and opportunities for growth.

· Develop and implement data analyses, data collection systems, and other strategies that optimize statistical efficiency and quality.

· Work with management to prioritize and translate business and information needs into business and technical requirements.

· Conduct market analysis to understand competitors and industry trends.

· Collaborate with cross-functional teams to improve operational processes and customer experience.

· Prepare reports for senior management explaining trends, patterns, and predictions using relevant data.

· Assist in budgeting and forecasting, providing financial insights and risk assessment.

· Evaluate business procedures and recommend changes to improve operational efficiency and cost-effectiveness.

· Analyze store performance metrics and provide insights for improvement.

· Collaborate with store operations to implement operational best practices.

Qualifications:

· Bachelor’s degree in business, Economics, Statistics, or a related field.

· Proven working experience as a business analyst or data analyst.

· Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.

· Excellent communication and collaboration skills.

· Familiarity with retail operations and industry trends

· Technical expertise regarding data models, database design development, data mining, and segmentation techniques.

· Knowledge of and experience with reporting packages (Business Objects, etc.), databases (SQL, etc.), and programming (XML, Javascript, or ETL frameworks).

· Proficiency in statistical packages for analyzing datasets (Excel, SPSS, SAS, etc).

· Adept at queries, report writing, and presenting findings.

Job Type: Full-time

Pay: From $95,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Application Question(s):

• Are you a US Citizen, Green Card Holder or Permanent Resident of the US?

Education:

• Bachelor's (Required)

Experience:

• Retail Operations: 3 years (Required)
• Reporting packages: 3 years (Required)
• Statistical analysis: 3 years (Required)

Ability to Commute:

• Worcester, MA 01606 (Required)

Work Location: In person