Marketing Manager
The Marketing Manager will lead all marketing activities, including agency leadership, strategy, content development, and budget management. This manager will be a key player and contribute to a variety of strategic projects enabling and supporting the aggressive growth objectives of the company.
ESSENTIAL JOB FUNCTIONS:
- Lead marketing efforts across all markets to drive service calls and installation sales
- Assist with creation and reporting of KPI’s related to service calls, marketing campaigns, call volume, revenue, GM’s, etc. to measure and report ROI
- Work with leadership to co-author a strategy to grow our service revenue and profits in each market
- Create a strategy to connect installations to service and vice versa, to be measured and reported via a CRM that tracks lead generation, customer type, close rate, service to install attach rates, and other KPIs co-authored with sales and executive leadership
- Assist with implementation and administration of CRM
- Create marketing campaigns, content, and collateral primarily using digital marketing, while also supporting other traditional channels including association memberships, tradeshows, and other events
- Create and implement marketing strategies to support integration of company acquisitions, including developing web landing pages, managing digital media campaigns, and overseeing social media presence
- Create, manage, and adhere to brand standards across all locations and departments
- Design, implement and manage a process / systems for storing and distributing digital assets
- Implement and manage content and collaborate closely with HR and department leaders to support employee development strategies
- Lead rebranding initiatives and provide other integration support as required for new acquisitions including the design and distribution of apparel and other branded items
- Create and implement a platform/process for gathering customer feedback, reviews, etc. including process for ensuring action is taken when needed – with a focus on creating and retaining our customers as raving fans
- Support vision and strategy to integrate ERP, Web-Platform, CRM, and other technology tools to create data flow that will improve our diagnostic abilities
- Lead agencies and other marketing related vendors
- Manage marketing spend including assisting with budget development and tracking expenditures
- Other duties as assigned
QUALIFICATIONS:
- 3-5 years of marketing experience with B2B and digital marketing
- Expertise in content creation and asset management
- Expertise in CRM implementation and management
- Experience in social media marketing
- Experience leading or supporting revenue producing customer service environments is preferred
- As a condition of employment, employer will conduct a background check and drug screen prior to hire
- Ability to understand, speak and write English
EDUCATION AND CERTIFICATIONS:
- Bachelor’s degree or equivalent in Marketing or related field
*BENEFITS*
- Medical/Dental/Vision insurance offered
- PTO and Holiday pay provided weekly payroll
- Travel reimbursement & tech allowance provided
*ADDITIONAL INFORMATION*
- Compensation Range: $70-90k/year
- Position Hours: 7:30AM-4:30PM
- 15-25% travel required
PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to talk, hear, and interpret directions. The employee frequently is required to use hands or fingers with appropriate dexterity. The employee is required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate.
WORK ENVIRONMENT:
Work is performed in a fast-paced office, attached to a warehouse setting with frequent interruptions. Occasional need to travel to other locations as necessary.
OTHER:
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
Guardian Access Solutions will not sponsor applicants for work visas for this role.
This job description is not intended to be a comprehensive list of duties or standards of the position. Additional tasks may be assigned and the scope of the job may change as necessitated by business demands. Applicants are advised that false statements or omission of information on any application materials may be grounds for non-selection, withdrawal of an offer of employment, or dismissal after being employed.
Guardian Access Solutions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.