Promotions Specialist - Web coordinates digital marketing campaigns and promotions designed to attract customers to the business and answer questions to facilitate transactions. Creates content to retain customers, build trust, and establish long-term business relationships. Being an Promotions Specialist - Web uses traffic tracking applications and search engine optimization (SEO) to recognize user patterns and drive users to the company's website. Compiles and reports data on all website promotion activities to improve future strategy. Additionally, Promotions Specialist - Web requires a bachelor's degree. Typically reports to a manager. The Promotions Specialist - Web occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be an Promotions Specialist - Web typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Works directly with the student station manager. Responsible for on-air station promotions and public service announcements.
Indiana State University student enrolled in at least 6 credit hours.
All employees and staff of ISU are bound by all NCAA, Missouri Valley Conference and institutional rules and regulations pertaining to intercollegiate athletics and must conduct themselves in accordance therewith. For more complete information on the duties and obligations of ISU employees and staff in this regard, employees and staff should contact the Compliance Office in the ISU Athletic Department.
No ISU employee (whether paid or a volunteer) shall knowingly influence others to furnish the NCAA or an ISU investigator/compliance officer false or misleading information concerning an individual’s involvement in or knowledge of matters relevant to a possible violation of an NCAA regulation. Failure to abide by this term of employment shall constitute unethical conduct as defined by the NCAA and may result in immediate suspension and/or termination of the employment relationship with ISU.
Duties include: 1. Record station promos for individual programs and for general station operations as needed. 2. Supervise student workers to assist in recording station promos, public service announcements, and, as directed by the student station manager, external relations. 3. Coordinate with other directors to ensure that high quality station promos are being produced and aired at appropriate times. 4. Schedule promos in the logs to ensure they air at appropriate times and intervals. 5. Handle requests for public service announcements from other audio production sources and to be prepared in-house. 6. Schedule public service announcements and ensure they are aired. 7. Assist station production director as needed. 8. If possible, develop or coordinate the production of web-related multimedia content. 9. Be available for any other duties as assigned by the general manager, the student station manager, or the program director.
o Critical Thinking/Problem Solving: Exercise sound reasoning to analyze issues, make decisions, and overcome problems. The individual is able to obtain, interpret, and use knowledge, facts, and data in the process, and may demonstrate originality and inventiveness.
o Oral/Written Communications: Articulate thoughts and ideas clearly and effectively in written and oral forms to persons inside and outside of the organization. The individual has public speaking skills; is able to express ideas to others; and can write/edit memos, letters, and complex technical reports clearly and effectively.
o Teamwork/Collaboration: Build collaborative relationships with colleagues and customers representing diverse cultures, races, ages, genders, religions, lifestyles, and viewpoints. The individual is able to work within a team structure, and can negotiate and manage conflict.
o Digital Technology: Select and use appropriate technology to accomplish a given task. The individual is also able to apply computing skills to solve problems.
o Leadership: Leverage the strengths of others to achieve common goals, and use interpersonal skills to coach and develop others. The individual is able to assess and manage his/her emotions and those of others; use empathetic skills to guide and motivate; and organize, prioritize, and delegate work.
o Professionalism/Work Ethic: Demonstrate personal accountability and effective work habits, e.g., punctuality, working productively with others, and time workload management, and understand the impact of non-verbal communication on professional work image. The individual demonstrates integrity and ethical behavior, acts responsibly with the interests of the larger community in mind, and is able to learn from his/her mistakes.
o Career and Self Development: Identify and articulate one’s skills, strengths, knowledge, and experiences relevant to the position desired and career goals, and identify areas necessary for professional growth. The individual is able to navigate and explore job options, understands and can take the steps necessary to pursue opportunities, and understands how to self-advocate for opportunities in the workplace.
o Equity and Inclusion: Value, respect, and learn from diverse cultures, races, ages, genders, sexual orientations, and religions. The individual demonstrates openness, inclusiveness, sensitivity, and the ability to interact respectfully with all people and understand individuals’ differences.
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