Public Relations Director jobs in Fort Myers, FL

*You will be responsible for canvasing Southwest Florida in a vehicle.*

Marketing Coordinator Job Responsibilities:

• Maintains relations with referral doctors by organizing and developing specific customer relations and determining factors that can improve those relationships between offices.
• Develops marketing strategy by tracking changes in the healthcare industry, identifying customers and their current and future needs, and monitoring the competition.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Provides information and commentary pertinent to deliberations, recommends options and courses of action, and implements directives.
• Obtains market share by developing marketing plans and directing promotional support.
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Influences present and future provider relationships by determining and evaluating current and future market trends.
• Provides marketing information by answering questions and requests.
• Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
• Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
• Contributes to team effort by accomplishing related results as needed.

This position is a 8am to 5pm Monday thru Friday position. You will be responsible for canvasing Southwest Florida in a vehicle. The marketing specialist will be responsible for meeting with current referral sources as well as making new ones. This entails speaking with different physicians in this area.

Marketing Coordinator Qualifications / Skills:

• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis

Education, Experience, and Licensing Requirements:

• Bachelor’s degree in marketing or a related field - Requested
• Proven working experience in marketing, particularly within the industry - Requested
• Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns - Preferred
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Preferred
• Solid knowledge of website and marketing analytics tools - Preferred
• Experience in setting up and optimizing PPC campaigns on all major search engines - Preferred

Job Type: Full-time

Pay: $35,000.00 - $55,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Experience:

• Public relations: 1 year (Preferred)

License/Certification:

• Driver's License (Required)

Work Location: Multiple locations