Public Relations Director directs and implements a company's public relations strategies. Manages media relations, announcements, editorial placement, and speaking opportunities. Being a Public Relations Director evaluates and authorizes all forms of communication regarding the organization for release to the public. Develops press releases, white papers and supporting materials. Additionally, Public Relations Director requires a bachelor's degree. Typically reports to top management. The Public Relations Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be a Public Relations Director typically requires 5+ years of managerial experience. (Copyright 2024 Salary.com)
Summary:
The Director of Marketing and Public Relations is responsible for overseeing the development and execution of various publicity efforts, working with other campus units to ensure that the brand image remains consistent and positive while expanding it to a wider audience.
For effectiveness in this position, the Director of Marketing and Public Relations must possess significant experience in executing internal and external communication strategies. The Director will be responsible for managing messaging activities and building relationships with various AAMU stakeholders. The preferred candidate has experience working within the setting of a powerhouse historically black college or university, preferably steeped in the 1890 land-grant tradition. The individual must have a passion for storytelling and the fortitude to advance the AAMU mission in both high-resource and limited budget conditions. The top candidate must also be a leader able to motivate and inspire professional staff through the peaks and valleys of a fast-pace, competitive higher education landscape.
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The salary for each position is based on the grade/tier in which the position is placed, and the salary within the grade/tier is based on the number of years of related experience or number of years in the hiring rank.
CLOSING DATE: Open Until Filled
Alabama A&M University is an Equal Opportunity/Affirmative Action Employer
Alabama A&M University encourages applications for employment from persons who are members of groups that have been underrepresented based on race, color, national origin, gender, age, or disability.
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