Public Relations Director jobs in Racine, WI

GLOBAL PUBLIC RELATIONS SPECIALIST, CAN-AM OFF-ROAD (REMOTE)

We are looking for a Global Public Relations Specialist, CanAm Offroad who will report to the Manager of Global Public Relations, and who’ll be tasked with leading the day-to-day consumer Public Relations for Can-Am Off-Road vehicles and beyond. As part of your role, you’ll be significantly contributing to the organization's growth. You’ll be at the forefront of Public Relations’ strategy, media relations, media listening and reporting at BRP. 

YOU’LL HAVE THE OPPORTUNITY TO:

• Oversee the creation and execution of global, highly effective, and engaging consumer PR strategies. Build robust and engaging communications strategies and plans to drive stories, ensure execution and results.
• Strongly and proactively collaborate with other Can-Am PR specialists to develop concepts and pitches for PR-based earned media strategy. Provide ongoing PR counsel to brand marketing teams in North America as well as in the other regions where BRP operates. Work collaboratively with team members to maximize ROI across sponsorships, influencers, brand ambassadors, and others.
  • Manage PR agency of record, working closely with them to keep the team focused on priorities, producing results, and staying on budget.
• Serve as primary point-of-contact for inbound and outbound media activity. Proactively nurture and build strong relationships with relevant reporters and editors. Maintain up-to-date media list and create new relationships with endemic and non-endemic editors, journalists, influencers. Assess and support to incoming media inquiries including determining appropriate response, developing key messages, interview preparation and acting as spokesperson on issues where appropriate. Own reactive day-to-day press information and materials request fulfillment: offer media a respected, knowledgeable, timely, day-to-day contact.
  • Research, write, edit, translate, and distribute news releases, media advisories, media pitches, backgrounders, and any other relevant media materials. Build PR toolkits to be adapted and leveraged across the globe.
• Lead the plan, organization, and execution of media events and activations.
• Lead monitoring and tracking global external communications results. Analyze results to share wins, insights and lessons learned.
• Follow media industry trends, movements, and news. Clearly and confidently share thoughts and recommendations to increase and optimize Can-Am’s external visibility.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS, EXPERIENCE AND COMPETENCIES:

Required:

• Bachelor’s degree in communication, public relations, or relevant field.
• 7 years of relevant public relations experience.
• Excellent written and verbal communication skills in English.
• Initiative: Demonstrated track record of initiating and successfully implementing projects or ideas.
• Interpersonal skills: Strong interpersonal skills with the ability to work with a variety of individuals and departments.

TRAVEL: This position requires up to 30% travel.

Preferred:

• Relevant powersports industry experience
• Fluency in French is a plus
• Management experience is a plus

Do you have other qualifications? Tell us what is unique about you that is a great addition to the team.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:

• Bonus potential: We work hard and BRP recognizes that with a discretionary annual bonus.
• Generous paid time off: we feel that winding down is as important as creating the future of recreational products so we offer a competitive vacation package
• Competitive 401k offering. We want to make sure you enjoy retirement and believe in helping you get there. We provide a generous dollar for dollar match.

What about some feel good extra perks:

• Holiday season shutdown: between Christmas and New Year’s, we close some of our facilities and refill on good times.
• Educational resources: We love to fuel your curiosity and encourage you to learn more so we provide you resources to stay cutting-edge, therefore,  we all win together.
• Discount on BRP products: what we build is amazing, freeing, revolutionary, and you're first in line for the experience.
• Growth opportunities: We believe in investing in you and your development. Stay with us and grow with us! 

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 23,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.

BRP US Inc. is an equal opportunity employer and makes employment decisions without regard to race, color, national origin, sex, sexual orientation, gender identity, religion, disability status, veteran status, age, or any other status protected by applicable law.

If you have a disability and would like to request an accommodation in order to apply for a position, you may contact us at careers.us@brp.com.