Public Relations Manager jobs in Auburn, AL

Abide Home Care, a best-in-class private home care provider with revenues in the top 5% of the industry, is seeking a management level sales, marketing, and operations professional to join our award winning team of difference makers as Community Relations Manager. The Community Relations Manager is responsible for marketing, sales, and operations activities as directed by the Regional Administrator.

Base annual salary compensation for this full-time position will be $50,000, plus quarterly incentives. Health care, 401(k), and paid-time-off, mobile phone reimbursement, and covered mileage are all available benefits.

Purpose of this position:

To help attract, retain, and service long-term quality clients by effectively building relationships with referral partners in their region, supporting customer service requests, assisting with training and branding initiatives, and driving caregiver recruitment efforts for their region.

Responsibilities:

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  Responsible for overseeing marketing activities in order to increase client census and billable hours. This is performed through participation in community events and organizations, in-person, email, phone and written communication with referral sources, and creating meaningful advertising.
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  The CRM will be the brand champion for the regions they represent.Responsible for training the region team on brand initiatives, messaging, and best marketing practices.
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  Responsible for maintaining relationships with referral partners, professional networks, and prospective clients and tracking their journey utilizing customer relationship management software.
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  Contribute to employee and client relations by sending out cards, gifts, or other means of recognition for occasions including birthdays, weddings, sympathy, get well, accomplishments, etc. to achieve employee and client satisfaction.
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  Responsible for duties related to service inquiry calls including taking the initial service inquiry call, sending information to new prospects, following up with the prospects, setting new assessments, and inputting information into the client management software.
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  Lead the creation of a recruiting and interviewing plan for each region open position. Develop and implement an effective recruiting program in order to recruit top talent; employ traditional sourcing strategies and resources as well as develop new, creative recruiting plans. Work with managers on needs assessments. Develop interview questions tailored to each position. Participate in job fairs.
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  Review applicants to evaluate if they meet the position requirements. Conduct pre-screening interviews. Interview qualified candidates (by phone, Google Meet, and/or in person). Administer testing when appropriate.
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  Maintain all pertinent applicant and interview data in the Applicant Tracking System (ATS - Apploi).
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  Provide hiring manager with selected applicants; coordinate interviews with hiring manager. Assure appropriate members of Management are kept abreast of all recruiting efforts; update, maintain, and distribute weekly recruiting reports.
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  Communicate with managers and employees regularly to establish rapport, gauge morale, and source new candidate leads. Conduct regular follow-up with managers to determine the effectiveness of recruiting plans and implementation.
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  Perform background investigations; criminal investigation, social security verification, bond check, verification of employment, credit check, and references for potential employees.
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  Responsible for reporting directly to the Regional Administrator on all the duties listed above on a weekly basis, and performing other duties as requested.

Required Qualifications:

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  Must be able to operate a computer, and software necessary to accomplish operations, including; customer relationship management software, Microsoft Office Word and Excel, google suite, web browser and email.
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  Must be able to sit for up to 5 hours at a time.
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  Must be able to stand for up to 5 hours at a time.
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  Must be able to communicate fluently and clearly, both verbally and in writing, in the language most commonly used in the workplace, which is English
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  Must be licensed to drive an automobile in the State of Georgia with access to a reliable, clean and professional vehicle for work related local travel.
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  Must be able to lift 25 lbs., to bear 50 lbs of weight, to bend, kneel and lift.
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  Must be able to meet attendance expectations, and meet deadlines.
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  Must have a high school diploma.
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  Strong organizational, time management, and prioritization skills.
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  Strong leadership and management skills. With an emphasis on team building, training, motivation, and discipline.
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  Excellent communication skills and a positive attitude.
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  Analytical and problem solving skills to take ownership and make competent decisions.

Preferred Qualifications

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  Bachelor’s degree in business, marketing, healthcare management, or a related field.
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  Five years of experience in the senior care industry, desirable in a management position related to marketing, or care management.
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  Proven track record of following company systems and generating results.