Public Relations Manager develops and implements policies and procedures for the public relations department. Maintains favorable public image for employer or client by communicating programs, accomplishments, and/or points of view. Being a Public Relations Manager evaluates all forms of communications before release to ensure accuracy and appropriateness of message and authorizes release. Prepares and distributes news releases, fact sheets, scripts, etc. to media outlets. Additionally, Public Relations Manager requires a bachelor's degree. Typically reports to a head of a unit/department. The Public Relations Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Public Relations Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. (Copyright 2024 Salary.com)
Essential Duties and Responsibilities:
- Writing, design, editing, and printing within budgetary and compliance guidelines
- Work in conjunction with printing/graphics representatives and marketing agency
- Reviews mock-ups, revises, and obtains final product
Supervisory Responsibilities:
Works under general supervision; typically reports to the Marketing Manager—Cross-trains in other Marketing roles to serve as a backup when needed.
Bachelor’s degree in marketing, Communication or Public Relations; 3 or more years related experience marketing and/or communications experience; and/or equivalent combination of education and experience. Industry experience is preferred.
Other Skills:
Computer Skills:
To perform this job successfully, an individual should have knowledge of Microsoft Office software, including Windows, Word, Excel, PowerPoint, Outlook Email /Calendar, Teams, SharePoint, and Adobe Creative Suite software, SEO. Experience with CRM software programs and WordPress is preferred.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Regularly required to stand, use hands or fingers, touch or feel, and reach with hands and arms. Frequently required to walk, stand, stoop, kneel, crouch or crawl. Occasionally required to sit, climb, and balance. Frequently required to lift and/or move up to ten pounds and occasionally lift/or move up to fifty pounds. Regularly required to listen and interpret information received through spoken words and sentences in person and by the phone and accessed via the computer. Regularly required to communicate information and ideas so others will understand in person, on the phone and/or in writing. Vision requirements include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
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