Public Relations Manager jobs in Boca Raton, FL

STANDARD SPECIFICATIONS: Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the incumbent will possess the abilities and aptitudes to perform each duty proficiently.

Social Media Responsibilities:

• Implement platform-specific best practices including, but not limited to, Instagram, Facebook, TikTok and LinkedIn. Experience managing multiple accounts through Sprout Social preferred.

• Design and implement social media strategy to align with business goals
• Develop monthly content calendars, curated around various topics and offerings – Food & Beverage, Spa, Pool & Beach, Special Events and more.
• Take photos throughout the resort for content. Experience with lightroom or other editing software preferred. 
• Assist with photoshoots. 
• Attend brand activations and cover live events.
• Actively engage with the resort to create real-time content and stories by generating, editing, publishing and sharing engaging content daily (e.g. original text, photos, videos and news)
• Creative Copywriting. Must maintain our Brand Standards in voice and imagery throughout calendars.
• Community-building - Foster interactivity, engagement, community growth, expertise, trust, and loyalty. Seek opportunities for conversation.
• Community moderation, including answering comments and questions, prompting further engagement, escalating issues to department heads, following up on issues, and maintaining community standards. 
• Given our business and the nature of social media, some evening, weekend and holiday work will be required.
• Assist in the execution of paid/sponsored media campaigns across multiple social media platforms in collaboration with the digital agency.
• Understanding of platform-specific and third-party social media tracking and analytics tools.
• Provide reporting on social media key metrics. Track projects, report, and monitor KPIs and social media ROI.
• Establish, track, and ensure adherence to budgets, launch schedules, campaigns, and marketing objectives.
• Stay current on the latest updates on social media and provide appropriate recommendations.
• Perform research on current benchmark trends and audience preferences and experiment with new tools and platforms.
• Monitor and respond to reputation management sites (i.e. TripAdvisor, Google reviews, etc.). 
• Experience with Canva to assist in content creation.

Public Relations Responsibilities:

• Work closely with external public relations agencies and manage the relationships to optimize productivity
• Generate regional and local media exposure for the hotel, spa and restaurants
• Meet and greet all incoming media and organize and attend media fam trips
• Conceptualize, produce and publicize special event promotions
• Manage and track all media reservations
• Coordinate, manage and attend off-site promotional events (e.g. charity events and culinary competitions) 
• Attend local networking events (i.e. Chamber breakfasts, Discover the Palm Beaches meetings, etc).
• Liaise with all departments to unearth public relations opportunities
• Create monthly and quarterly reports with media coverage
• Assist agency to draft press releases and media alerts as needed
• Cultivate and maintain relationships with local and regional media and respond to all local and regional media inquiries
• Field media questions and assist with writing talking points/speeches for organizational leaders and may assist in developing advertising and marketing communications material and prepare articles for internal newsletters when needed. 
• Release information to counter negative publicity and handle crisis and emergency communications.
• Update and maintain hotel website(s) with special events and press releases
• Schedule and oversee all paid and editorial photoshoots and on-site live and taped television broadcasts
• Manage annual public relations budget 
• Maintain press clippings, press materials and media photo library
• Draft promotional materials and special event invitations while facilitating vision to Graphic Designer.   
• Multi-task to manage PR opportunities for all hotel brand assets
• Assist in crisis communications (in conjunction with General Manager, Director of Sales & Marketing and Director of Marketing & Brand)
• Given our business and the nature of public relations, some evening, weekend and holiday work will be required.

Desirable Skills: 

• Individual with media and partnership relationships in the local area (Jupiter to Miami)
• Previous experience promoting luxury/lifestyle products, restaurants, bars and special events to the local community. 
• Hospitality/Resort specific experience preferred. Understanding of hotel operations a plus. 
• Strong photography skills a must. Please include link to portfolio to be considered. Video production skills a plus.

Requirements:

• Minimum 5 to 7 years of experience with demonstrated success in social media community management, community building, social media strategies, and outreach.
• Strong understanding and background with luxury or established brands.
• Bachelor’s degree in related field; hospitality experience a plus.
• Must be flexible, with the ability to multi-task and frequently adjust to several team dynamics, changing priorities and timelines in a fast-paced working environment. Ability to work under tight deadlines with short turnarounds.
• Must be able to attend events on weekends, evenings and holidays.
• Self-starter, constantly thinking proactively and identifying new opportunities.
• Project management and organizational skills.
• Excellent communication skills, both verbal and written. Must be able to write with a given audience in mind.
• Diplomacy in internal/external communications.
• Outstanding commitment to customer service and customer advocacy.
• Focus on corporate reputation, image and risk management.
• Be proactive, reliable, responsible and accurate with an attention to detail.
• Possess the ability to keep information confidential.