Public Relations Manager develops and implements policies and procedures for the public relations department. Maintains favorable public image for employer or client by communicating programs, accomplishments, and/or points of view. Being a Public Relations Manager evaluates all forms of communications before release to ensure accuracy and appropriateness of message and authorizes release. Prepares and distributes news releases, fact sheets, scripts, etc. to media outlets. Additionally, Public Relations Manager requires a bachelor's degree. Typically reports to a head of a unit/department. The Public Relations Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Public Relations Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. (Copyright 2024 Salary.com)
Position Summary
The Public Relations Manager oversees the planning, development, and execution of promotional/ publicity campaigns and event supportn for entertainment productions. Additionally, the role involves managing budgets for campaigns, as well as negotiating pricing and contract terms with media agencies and construction companys. The role is responsible for team leadership and reporting, coaching team members as necessary to achieve personal and professional growth and managing the Public Relations division, tracking performance and identifying areas for improvement. The role is responsible for Public Relations Division’s total KPI and reports to the CEO.
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