Public Relations Manager jobs in Raleigh, NC

Job Summary

We are seeking a dynamic and proactive Public Relations and Outreach Coordinator with a strong sales focus to join our team at The Aspens at Holly Springs. The ideal candidate will be responsible for developing and implementing strategic outreach initiatives, cultivating relationships with prospective residents and their families, and promoting community engagement. This role requires a keen understanding of public relations, event planning, and sales techniques to effectively market our community to potential residents.

Responsibilities

Develop and execute comprehensive outreach strategies to attract prospective residents to the community.
Cultivate and maintain strong relationships with local businesses, organizations, and referral sources to generate leads and referrals.
Plan and coordinate marketing events, including open houses, community tours, and informational seminars, to showcase the benefits of living in our community.
Collaborate with the marketing team to create promotional materials, advertising campaigns, and social media content tailored to our target demographic.
Conduct outreach activities, such as networking events, presentations, and community partnerships, to increase visibility and brand awareness.
Serve as a primary point of contact for inquiries from potential residents and their families, providing information about our community, amenities, and lifestyle offerings.
Conduct personalized tours of the community for prospective residents, highlighting key features and addressing any questions or concerns.
Utilize sales techniques and persuasive communication skills to guide prospective residents through the decision-making process and secure new move-ins.
Maintain accurate records of outreach activities, leads, and sales interactions using our CRM system.
Collaborate with the sales team to develop and implement sales strategies, identify areas for improvement, and achieve sales targets.
Stay informed about industry trends, competitor offerings, and market dynamics to inform marketing and sales strategies.

Qualifications

Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred.
At least two years’ proven experience in public relations, outreach, sales, or a related field, with a track record of achieving goals and metrics.
Strong interpersonal and relationship-building skills, with the ability to connect with individuals of diverse backgrounds and personalities.
Excellent communication skills, both verbal and written, with the ability to convey complex information in a clear and compelling manner.
Highly organized and detail-oriented, with the ability to manage multiple projects and priorities simultaneously.
Creative thinker with a proactive approach to problem-solving and generating innovative marketing ideas.
Proficiency in Microsoft Office Suite and CRM software.

Flexibility to work evenings and weekends as needed for events and community outreach activities.

Passion for working with older adults and a genuine desire to enhance their quality of life through our community offerings.

Benefits

Competitive salary to $45,000 annual with sales incentives potential to $15,000 or more annually
Comprehensive benefits package, including health insurance and retirement plan
Positive and supportive work environment within a vibrant and active community

If you are a motivated and results-driven individual with a passion for sales and community engagement, we invite you to join our team and make a positive impact on the lives of our residents at The Aspens at Holly Springs. 

Apply now to become our Public Relations and Outreach Coordinator!