Public Relations Specialist jobs in Rochester, NY

Description

Episcopal SeniorLife Communities Mission: We provide high quality services from skilled nursing and restorative care to housing, assisted living and community-based wellness programs. We are committed to meeting each individual’s needs, in a culturally competent manner, supporting family and loved ones through transitions, and fulfilling our pledge…

Life. Inspired Every Day. 

Public Relations/Communication Manager - Full-Time Days
Pay Range: $58,500 - $64,000 annually (Pay information will vary depending upon relevant experience for the position.)  .  

The Public Relations/Communications Coordinator is responsible for the production of all external communications (newsletters, flyers, brochure materials, and advertising) of Episcopal SeniorLife Communities; is the primary contact for ESLC with the external press; positions ESLC as the opinion leader and content expert on aging services; and provides marketing support.

ESSENTIAL JOB FUNCTIONS

• Plan, conduct and supervise all public relations assignments 
• Create and implement short and long term external communication plans and activities to support ESLC’s image
• Manage and execute key organizational events including ground breakings, grand openings and anniversaries  
• Copywriter for newsletter, annual reports, and TV & radio scripts, press releases, news stories, direct mail pieces, website updates and copy, and advertising campaigns
• Assist in copywriting, editing and design support of all promotional and informational materials for all ESLC Departments
• Strategize with key leaders within the organization to pitch and position ESLC to local and national media outlets 
• Nurture internal relationships with staff within each program to generate communications concerning programs and special events   
• Knowledge of individual editorial process and interests within each media outlet  
• Cultivate relationships with community leaders and press contacts 
• Position ESLC as the experts and therefore, “go-to” organization, for senior related issues for local and national media outlets 
• Update and maintain lists of press contacts (newspaper, TV, radio, Episcopal Diocese and parishes)
• Provide media with current information about programs, services, staff hires and other pertinent news
• Prepare key internal spokespeople for press interviews 
• Primary ESLC contact for all members of the press/media; organizes all press interviews, press conferences and media events
• Monitor all press coverage including newspapers, social broadcasts, television and radio coverage, and other print publications for ESLC and related organizations/topics 
• Maintain ESLC photograph archive and oversee adherence to photo procedures
• Maintain and update the ESLC website and link community calendars and resources
• Manage online analytics with media buying company
• Working knowledge of production process for print, radio, television, web 
• Coordinate annual production for photo shoots, print, radio, television
• Assist in coordination of annual media buy, per budget 
• Prepare (writing, coordination of articles, and editing) quarterly newsletter, Generations, and annual report 
• Oversee, plan and implement social media strategies

Promote neighborhood programs for all sites 

Requirements

QUALIFICATIONS: 

• Bachelor’s degree in related field.
• A minimum of five years experience.
• Must have valid driver’s license with a clean driving record.
• Excellent written and oral communication skills. Good organizational and prioritization skills. 
• Ability to self-motivate and work independently. 
• Knowledge of communication devices: phone, fax, e-mail, internet, web-based media. 
• Computer skills and experience. Proficient with Microsoft Office components, desktop publishing, and ability to manage databases. 
• Strong customer service focus. Strong team player. 
• Ability to interact courteously and tactfully with staff, residents, family members, visitors, vendors and the general public. 
• This position may/will be required to provide direct care or have access to resident property or belongings.

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Performing duties of this job requires occasional walking, standing, and sitting. Must be able to occasionally lift loads of 30 pounds without assistance. The ability to sit, talk, and hear is required. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, color vision, and the ability to adjust focus.

WORKING CONDITIONS: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The majority of essential job duties are performed indoors, in a normal office environment. Employee may be exposed to temperature fluctuations. 

SUPERVISORY RELATIONSHIP: The work is performed within established guidelines, and requires periodic supervision. The employee exercises some initiative and independent judgment to effectively perform the essential job duties of this position.

RESPONSIBILITY FOR OTHERS: The employee has no direct responsibility for others. 

SAFETY RESPONSIBILITIES: Shall be fully acquainted with all safety policies and procedures of the Church Home. Takes an active role in all fire drills during the shift and/or emergencies for internal and external disasters as monitored by supervisor and incident manager. Comply with facility in-service requirements.

Maintain confidentiality of all information related to the organization, residents, participants, family and staff, that may be encountered, either formally or informally, during the normal course of business. This includes medical and treatment records, financial and human resources information.

DISCLAIMER: The duties listed above are intended only as illustrations of the various types of work that may be performed and is not an inclusive summary of job duties and responsibilities. The omission of specific statements of duties or responsibilities does not exclude them from the position. This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the Company as the needs of the Company and requirements of the job change.