Regional Marketing Manager develops and implements strategic marketing plans for an organization in a regional level. Stays abreast of changes in the marketing environment to best serve the objectives of the organization and adjusts plans accordingly. Being a Regional Marketing Manager researches and develops pricing policies and recommends appropriate sales channels. Requires a bachelor's degree. Additionally, Regional Marketing Manager typically reports to a head of a unit/department. The Regional Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Regional Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required. (Copyright 2024 Salary.com)
OVERVIEW: The Regional Marketing Manager is responsible for analyzing market, contact (prospect and customer), inventory, and brand trends to develop actionable marketing plans for stores within the assigned region. Integrated planning and collaboration with the Regional President, Store Managers, and the Director of Marketing is key to success. The Regional Marketing Manager will lead, plan, coordinate, and successfully execute region-wide marketing initiatives.
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