Regional Marketing Manager jobs in Castle Rock, CO

• Bachelor’s degree, desired
• 5 years property management or industry marketing experience required
• Deep experience with digital platforms and tools (e.g., SEO, Google Analytics)
• Experience or familiarity with Yardi RENTCafe preferred
• Lease up experience preferred
• Broad knowledge of apartment operations and industry-related marketing concepts and terms in order to read, interpret, and apply market information to understand its impact on occupancy, traffic, retention, pricing, and revenue
• Demonstrated proficiency in word processing, spreadsheet, and database management programs in order to develop presentation materials and generate or complete required reports
• Responsibilities
• Provide support to Regional Managers and on-site teams through online and off-line marketing
• Strategically drive qualified leads to the communities
• Design and optimize fully integrated digital plans to achieve property strategic goals
• Analyze marketing sources to determine the best cost per lead and lease and provide recommendations to Regional Manager
• Train on-site teams on all marketing systems including Craigslist tools, Lead Management, Resident Portal, and website maintenance
• Ensure that all on-site initiatives coordinate with Client’s overall marketing strategy
• Support and develop mentor program in the field
• Oversee management of SEO and PPC campaigns
• Support branding and lease up initiatives and ensure on-site compliance with brand guidelines
• Develop social media/reputation management strategy and execution with on-site teams
• Maintain knowledge of, propose, and implement new technology that enhances website and social media optimization
• Complete on-site marketing audits, manage internet/property shop reports, and manage marketing training compliance

• Must have property management marketing experience. Strong experience with digital platforms and tools - SEO, Google Analytics Ability to travel to the markets the position supports when required

• Yardi RENTCafe experience Lease up experience

• An opportunity to be a part of a great culture, an awesome team, a challenging work environment, and some fun along the way!
• Apply today to learn more and be part of our Growth story.

Department: Scout
This is a full time position