Regional Marketing Manager jobs in Fort Lauderdale, FL

We are currently seeking a positive and driven Regional Marketing manager to join our Marketing/Sales Team! In your role, you will responsible for identifying and executing key marketing programs that drive revenue and growth. Developing channel-specific marketing strategies, planning marketing campaigns, and managing marketing communications, to shape and further develop markets, and directly support the commercialization of our solutions.

Job Responsibilities:

• Identify specific regional marketing goals and objectives.
• Recommend strategies and execute tactics for regional marketing plans to support short and long-term business objectives, including launches of new products.
• Introduce new products to internal stakeholders, partners, and customers; provide trainings, product updates/materials, promotional development, and increase overall engagement.
• Develop value proposition for target markets and lead commercialization efforts for new markets, customers, or products.
• Develop appropriate sales tools, collateral, web content, and top communications based on specific audience type and goals of initiative.
• Target specific channels to promote products and services, including pay-per-click advertising, social media platforms, emails, website contents, and SEO strategies.
• Determining which platforms to advertise on and adapting campaigns accordingly.
• Leverage advocacy relationships, thought leaders, key customers, and community influencers to ensure support and empowering long-term relationships.
• Understand competitive landscape, market drivers and trends.
• Effectively translate market insights into promotional strategies and tactics.
• Interface effectively with key internal stakeholders including sales, scientific affairs, product managers, digital specialist, and compliance to enable successful implementation of the global marketing strategy.
• Anticipate problems and work proactively to mitigate potential issues.
• Utilize analytical tools and revenue reporting data to make sound marketing decisions to meet or exceed financial and marketing performance objectives and escalate challenges.
• Travel for tradeshows, field rides, and client meetings required

Job Requirements:

• Extensive knowledge of marketing strategies, channels, and branding. Knowledge of digital marketing best practices; experience with marketing automation tools and software.
• High level of accuracy and attention to detail.
• Excellent interpersonal and communication skills; demonstrated ability to build strong relationships across many functions within an organization and with external partners, distributors, and customers.
• Strong presentation skills in front of small (2-10) and large (20 ) groups; demonstrated ability to communicate effectively both verbally and in writing.
• Work independently, in a collaborative environment, and be able to handle multiple projects in parallel.
• Amount of Travel Required: Approximately 25%

Pre-requisites/Job Experience

• Bachelor’s Degree in life sciences, communication, or marketing.
• 3-5 years marketing experience.
• Understanding of the diagnostic market is advantageous.
• Product launch experience would be beneficial.
• Working knowledge of Microsoft Office suit.
• Working knowledge of CRM databases such as Salesforce.com or Aptivo to generate ideas and identify trends.
• Proven project management skills and results orientation.

Job Type: Full-time

Pay: From $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• Marketing: 3 years (Required)

Work Location: In person