Regional Marketing Manager jobs in Lowell, MA

Job Summary

The Regional Marketing Manager (RMM) leads of the marketing function for the region and supports each of the region's offices and sales professionals. The ideal candidate will be responsible for connecting ATI HQ Marketing to all regional activation including strategy, process management, and ATI's marketing initiatives. The RMM will also work to maintain brand awareness, consistency, and lead generation while supporting the Business Development Team members.

This role will establish a close and efficient two-way communication with business development teams and HQ marketing by providing marketing mix support, including but not limited to, print, promotion, advertising, website, social media, in person events, presentations, association engagement, and ad specialties.

Responsibilities

Typical responsibilities include, but are not limited to, the following:

• Deep and robust knowledge of all ATI Services
• Manage marketing materials from ATI (HQ) for events
• Analyze local competition for each branch office
• Recommend strategies to integrate into local regional/branch marketing plans
• Evaluate productiveness and marketing initiatives ROI
• Identify specific regional marketing goals and objectives
• Actively work with HQ marketing to develop sales tools and campaigns to drive leads and revenue in the region
• Ensure Brand guidelines are followed and executed regionally and locally
• Plan, set up, and execute Regional/Branch tradeshows that are deemed strategically important
• Execute ATI’s social purpose programs regionally
• Support sales teams in the development of relevant regional customer stories (case studies
• Support Regional/Branch sales teams with planning relevant Lunch & Learn opportunities
• Conduct research regarding existing and prospective clients and independent research into new business opportunities.
• Attend business development and marketing weekly meetings
• Prepare presentations, proposals, and other marketing collateral in connection with business development opportunities

Competencies:

• Good problem solving and decision-making skills.
• Must be organized, detail-oriented and have solid time-management skills.
• Highly self-motivated and directed.
• Ability to work independently.
• Ability to multi-task and prioritize in a busy, fast growth environment.
• Entrepreneurial attitude is a must (willing to roll up sleeves and do hard work).
• Proven ability to work in a team environment

Pay Range: 70-85K