Regional Marketing Manager jobs in Racine, WI

Description

If you desire to put your experience to work in a full-service AAA Four Diamond resort setting while making an impact to the benefit of your team, ownership, and community, the perfect career opportunity awaits.

We are in search of a Marketing Manager to join our Marketing team at our 1,300 acre Grand Geneva Resort & Spa in Lake Geneva, Wisconsin. Recognized as a Top Resort in the Midwest by Conde Nast Traveler, this award-winning, all-seasons destination features over 746 guest accommodations, the WELL Spa & Salon, two championship golf courses, fitness facilities, a ski hill and terrain park, and 9 unique food and beverage outlets.

The Grand Geneva Resort is part of Milwaukee based Marcus Hotels & Resorts. A division of The Marcus Corporation, Marcus Hotels & Resorts has a rich history of operational and service excellence. We are "People Pleasing People" who strive daily to create extraordinary experiences for guests and associates alike. Focused on expanding our U.S. based portfolio of 15 hotels and resorts, our properties are known for their unique character and style.

Our Team is looking for People Pleasing individuals who want to do the following:

• Turn our guest's ordinary day into an extraordinary day ✨
• Love where they work ✨
• Be appreciated for what they bring to a team ✨
• Learn and grow with a company who truly values it's people ✨

What's in it for you?

• Free meals every shift made by our talented culinary team
• Paid time off
• Golf, Ski, Restaurant & Spa discounts
• Hotel room discounts as low as $49 per night
• WELL Spa Gym membership for $16 per paycheck
• Advancement opportunities across the property and US
• Friendly work atmosphere
• Holiday, jury duty, & bereavement pay
• Medical, dental and vision insurance, company-paid life insurance, employee assistance program and additional retirement benefits
• Recognition programs (aka get paid to celebrate)

About the role

Grand Geneva Resort & Spa is currently seeking a Marketing Manager to join our talented team! This role will support the Director of Marketing and Communications in generating innovative marketing strategies and campaigns, primarily focusing on developing content through social media, web materials, video and email marketing.
What will you be doing?

• Participate in the development and execution of comprehensive marketing plans and programs to support the commercial objectives of the organization.
• Support agency partner relationships regarding our websites, digital and print media, PR and creative.
• Oversee the development and production of promotional and collateral materials.
• Proactively research, analyze and monitor industry trends and new technology to capitalize on market opportunities.
• Project manage the marketing team and department shareholders to execute cross-functional campaigns efficiently and on deadline.
• Oversee social media channels including influencer stays, reviewing performance metrics and creating campaign recaps.
• Manages and writes the resort blogs.
• Establishes and maintains a consistent resort and corporate brand voice throughout all promotional events and materials.
• Conduct market research and evaluate the success of marketing efforts.
• Implement tactics established in the annual marketing plan.
• Participate in resort-wide, managerial-level and marketing events and meetings as needed.
• Perform other duties as assigned.

What do you bring to the role?

• Bachelor's Degree highly desired, preferably in Marketing, Communications, Public Relations, or related.
• 3 years experience in the marketing field required.
• Experience in a hospitality environment highly desired.
• Experience with Adobe Creative Suite and Canva preferred.
• Interest in producing short-form video content.
• Excellent communication skills, both written and verbal.
• Strong analytical skills with the ability to evaluate various options and quickly make recommendations.
• Highly organized.
• Ability to think creatively and strategically.
• Professional demeanor.

• Past experience on ski hills and customer service a plus
• Enjoys proactively using their creativity to personalize the guest experience

WARNING: must be prepared to be a part of guest memories for years to come!

Grand Geneva is an Equal Opportunity Employer

Note: This document describes the general nature and level of work required of people in the job. It is not intended to be an all-encompassing list of responsibilities, duties, and skills.