Regional Sales Manager manages and directs a sales force to achieve sales and profit goals within a region. Manages multiple districts within a region and adjusts sales goals and procedures as appropriate for each district. Being a Regional Sales Manager designs and recommends sales programs and sets short- and long-term sales strategies. Evaluates and implements appropriate new sales techniques to increase the region's sales volume. Additionally, Regional Sales Manager collects relevant competitors' market information to increase sales volume and market share. May recommend product or service enhancements to improve customer satisfaction and sales potential. Typically requires a bachelor's degree. Typically reports to a head of a unit/department. The Regional Sales Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Regional Sales Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Liberty Engineered Wire Products, Inc. (LEWP) is a leading manufacturer of Welded Wire Reinforcement
(WWR) mesh products to the precast concrete, cast-in-place and construction markets. LEWP has been
developing innovative structural reinforcing solutions for America's infrastructure growth since 1969,
providing steel reinforcing in concrete pipe, box culverts, bridge, segmental tunnels , tilt-up panels, cast-
in-place, hi-rise projects, slab-on-grade, and highway road mesh. LEWP has facilities located in Upper
Sandusky, OH, Las Cruces, NM and Warren, OH.
LEWP is a recognized industry leader, striving to exceed customer expectations by offering the highest
levels of customer service for the last 53 years. As a member of the Sales and Engineering team, the
Regional Product Manager is responsible for a CIP & Precast customer base within a geographic region.
Responsibilities include the following:
• Be an active participant of the Sales & Engineering team, responding to Company goals as
defined by the VP of Sales & Engineering toward the success and development of LEWP.
• The Regional Product Manager position reports to the National Product Manager (NPM).
• As a primary function of this position, achieve regional sales tonnage and fiscal objectives.
• Contribute regional sales information and recommendations to strategic plans; maximize
regional sales performance and profitability by clearly understanding and achieving
company goals.
• Ability to manage outside sales responsibilities effectively and efficiently, maintaining
outside sales activity 55% as directed by NPM to meet customer and prospect call
objectives, within a defined territory.
• Tracking of key activity and sales metrics, including account forecasting and trend
management.
• Contribute to achieving revenue goals by identifying new product opportunities while
identifying challenges to growth.
• Develop and maintain strong customer and specifier relationships, understanding their
needs, and being proactive in sales development.
• Represent LEWP with a visual and leadership presence in the industry which may include
participation with approved associations, events, and committees.
• Manage the RFQ lifecycle, as necessary, from inquiry to post sale follow up, to include
entering of orders, managing sales efforts within CRM and maintaining regular outbound
phone call follow-up procedures.
• Work closely with regional Roll & Hold accounts to manage the sales lifecycle and achieve
sales objectives at acceptable inventory turns.
• Attain a proficiency with engineering designs to include but not be limited to precast pipe,
box culverts, and structural rebar conversions for the CIP market.
• Ability to perform inside sales responsibilities effectively and efficiently from a home office
during non-travel cycles.
• Possess ability to interact and resolve problems in a timely and effective manner when
necessary.
• Successful lead procurement, prospecting, and closing sales of new business opportunities.
• Driven to remain knowledgeable on current industry trends, engineering specifications and
applications, market conditions along with departmental strategies, competitors' strategies
and key customer fluctuations.
• Support all company safety policies and procedures.
Qualifications:
• Ideal candidate should possess a minimum of 5 years' experience in the reinforcing industry
with product knowledge of structural steel. Direct WWR mesh experience preferred.
• College degree preferred ideally with a civil engineering or similar discipline.
• Demonstrated track record of sales success, result driven performance and the ability to
effectively manage outside sales responsibilities.
• Possess computer knowledge with all Microsoft Office Small Business applications, able to
type with proficiency. Familiarity with CRM applications is important, experience with
Salesforce preferred.
• Technology competent with all customary activity essentials such as email, online
navigation, smartphones, laptops and other as deemed required.
• Product Manager position involves support and sales travel in a defined geographic region.
Ideal candidate will reside within region applied for or be willing to relocate.
• A valid drivers' license and qualified to drive and be insured with company vehicle.
• Excellent interpersonal, written and verbal communication skills.
• Ability to self-motivate and capable of prioritizing work duties in an efficient manner.
• Language skills with ability to read, analyze, interpret and communicate with the English
language on all aspects of sales correspondence, RFQ's, prints and governmental regulatory
documents are required. Ability communicate in other languages may be a benefit.
• Physical demands of the position include but are not limited to the responsibilities and
qualifications as described herein. Further candidates must be able to perform all in an
environment of extensive travel. Employee will be regularly required to sit, stand, and at
times walk considerable distances; speak, hear. Will be required to use hands to finger,
handle and reach.
Liberty Engineered Wire Products is an Equal Opportunity Employer.
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