Location
Harlingen, Texas
Department
School of Medicine / Clinical Affairs
Scope of Job
Responsible for developing and implementing a marketing plan to maintain and grow referrals from providers and/or physician practices to UTHealth RGV. Develops and execute initiatives related to increasing loyalty and preference to the UTHealth RGV practice plan among internal and external provider referral sources.
Description of Duties
- Acts as key resource to promote patient volume at UTHealth RGV clinical sites in accordance with priorities set forth in the UTHealth RGV strategic plan.
- Leads initiatives to build volume and favorable provider perceptions among internal and external referral streams and provides expert advice to other stakeholders.
- Designs and implements business plans to maintain and grow referrals to the organization.
- Works collaboratively with the clinical practice leadership, chairs, and others to gather feedback/research and executes communication strategies to increase provider referral sources to send to patients to UTHealth RGV clinics.
- Develops strong business relationships with local community organizations and business to increase their advocacy of UTHealth RGV clinics.
- Identifies new growth opportunities to increase patient referrals from existing providers and secures new business from non-referring physicians, and proactively addresses retention needs.
- Works collaboratively with other system functions that interact with physician offices, including hospital affiliates, referral, provider recruitment, provider resources, etc.
- Establishes and maintains ongoing communications with referring providers and/or their office staff, including routine or follow-up visits, emails, and phone calls.
- Educates referring physicians on new programs and services offered at UTHealth RGV.
- Using research-based methods, proposes, implements and evaluates strategies to build awareness and trust between UTHealth RGV practice plan and applicable referral sources.
- Identifies and develops tactics to promote provider interaction and engagement including site visits, staff meetings, social events, grand rounds, referral dinners, CMEs, and other communication methods and ensures that the return justifies the investment.
- Gathers and interprets the data necessary to determine priority areas for growing referrals to the UTHealth RGV practice plan.
- Develops and submits metrics and updates to UTHealth RGV leadership, such as quantifying outreach efforts, key issues, concerns, and opportunities.
- Measures and evaluates liaison activities including producing and sharing regular summaries of patient visits and their outcomes as well as their impact on referral trends.
- Performs other duties as assigned.
Supervision Received
General supervision from assigned supervisor.
Supervision Given
Direct supervision of assigned staff.
Required Education
Bachelor’s degree in Communications, Business Administration, or Healthcare from an accredited university.
Licenses/Certifications
As condition of employment this position requires the applicant to be authorized to operate a University-Owned Vehicle for Official University Business. Per University of Texas System Policy 157, applicants will be subject to a motor vehicle record check for their most recent thirty-six (36) month history. Out of State Drivers are required to submit a 36-month history MVR from their prior State of residence(s).
Required Experience
Four (4) years of extensive public facing focus experience, including experience working with physicians/providers, medical practice office staff, or other medical specialties required or
Three (3) years of the required experience with a Master’s degree from an accredited university.
Preferred Experience
Experience in healthcare marketing.
Equipment
Use of standard office equipment.
Working Conditions
Needs to be able to successfully perform all required duties. Office Environment; some travel and weekend work is required. Sedentary work – Exerting up to 10 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
Other
Exceptional planning and organizational skills.
Physical Capabilities
N/A
Employment Category
Full-Time
Minimum Salary
Commensurate with Experience
Posted Salary
Commensurate with Experience
Position Available Date
05/06/2024
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