Risk Management Director - Healthcare jobs in Cedar Rapids, IA

Our client, a midsized hospital located in Iowa, about 1 ½ hours from Des Moines, has a need for a Director of Marketing and Communications to join their team. They STRONGLY prefer healthcare experience.

To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation.

• Work collaboratively with division director, corporate marketing and communications teams and local leadership to develop annual plan that strengthens local brand position and reputation and drives patient acquisition and growth.
• Develop and implement strategies including internal communications (employees and physicians), public relations, earned media, owned media, sponsorships and community events.
• Coordinate advertising and paid media strategies with corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns.
• Maintain digital platforms for hospital and practices, including websites, social media, physician directory and online listings to ensure information is up-to-date, compliant and consumer-oriented at all times.
• Support online reputation management program.
• Foster community relations and partnerships on behalf of the hospital and in support of the hospital’s growth initiatives and reputation management
• Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.
• Serve as media contact, spokesperson, and Facility Public Information Officer (PIO) as appropriate, coordinating strategy with division director and corporate communications team for more complex situations.
• Meet regularly with CEO, hospital and medical group leadership, and growth & outreach liaison to ensure alignment on market priorities, market share, market dynamics, identify new growth strategies and mitigate reputational risk.
• Provide regular reporting of activities, key initiatives, performance indicators, and metrics for leadership and stakeholders.
• Monitor patient acquisition and engagement tools and platforms, including provider referral lines and health risk assessments.
• Manage annual department budget in partnership with corporate marketing team.
• Support the corporate communications and marketing departments on additional enterprise projects and tasks, as needed.
• Regular and reliable attendance.

Additional Information:

• Position primarily serves both internal and external customers.
• Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures. Knowledge of Business Office Standards and Recommended Practices.

KNOWLEDGE, SKILLS & ABILITIES: The requirements listed below are representative of the knowledge, skills and/or abilities required.

Education: Bachelor's Degree (Journalism, Communications, Marketing or Public Relations-related field)

Experience: Minimum 5 years of related experience. Hospital experience is STRONGLY Preferred.

Our residents represent more than 50 countries. Come enjoy big-city diversity with small-town spirit. Experience eclectic dining. Sleep well in historic accommodations. Bring your gathering to world-class conference facilities. Join us for some of Iowa's most unique events. Say hello to the wildlife on our river trails. Find that perfect antique or locally made treasure in our shops. Dine around the world at our award-winning restaurants. Hike, bike, fish, birdwatch and take photographs along the 16-mile Trail System. We have something for everyone.

Nearby Cities:

Des Moines, IA (90)

Cedar Rapids, IA (103)

Davenport, IA (133)

Peoria, IL (176)