Sales and Marketing Director oversees an organization's sales and marketing programs. Develops strategic sales and marketing objectives. Being a Sales and Marketing Director establishes sales territories and quotas, manages budgets and evaluates sales performance. Manages and develops marketing programs and materials such as advertising, event support and online promotions. Additionally, Sales and Marketing Director requires a bachelor's degree. Typically reports to top management. The Sales and Marketing Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Sales and Marketing Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
POSITION TITLE: Marketing Director CLASSIFICATION: Non-Exempt
DEPARTMENT: Marketing
REPORTS TO: Regional Director of Marketing
POSITION PURPOSE:
Coordinates all sales/marketing efforts related to admission of new residents into facility.
ESSENTIAL FUNCTIONS OF THE JOB:
· Confers with hospitals, doctors’ offices, internal facility staff members, Marketing Coordinators and Case Managers to coordinate and schedule the admission of new residents
· Does bedside sales at hospitals of open referrals to secure admissions
· Talks with patients and patient families about strengths of facility
· Discusses plan of care with Case Managers, Social Workers, and Physicians
· Attends Healthcare Summits and other beneficial healthcare events in the community hosted by clinicians, Case Management, Social Workers, etc.
· Follows up with Hospital Case Managers and Social Workers on patient status and discharge date
· Maintains and updates referral log for facility
· Notifies Admission Coordinator(s) of new resident admission date and time
· Issues oral and written instructions to facility regarding specialized equipment needed (ie: wound vac, Bi-Pap, O2, etc)
· Determines work procedures to maintain sales efforts that secure positive referral flow to the facilities objectives
· Works with Regional Director of Marketing on collateral that best represents the needs of the Marketer
· Assists the Admissions Coordinators with suggestions on ordering give-aways and collateral
· Always maintains a positive demeanor with residents, resident families, and staff
· Other duties as assigned
QUALIFICATIONS
A minimum of 3 years in healthcare industry and healthcare marketing preferred.; Or equivalent combination of education and experience. Healthcare service sales experience preferred.
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