Sales and Marketing Director jobs in Petaluma, CA

Sales and Marketing Director oversees an organization's sales and marketing programs. Develops strategic sales and marketing objectives. Being a Sales and Marketing Director establishes sales territories and quotas, manages budgets and evaluates sales performance. Manages and develops marketing programs and materials such as advertising, event support and online promotions. Additionally, Sales and Marketing Director requires a bachelor's degree. Typically reports to top management. The Sales and Marketing Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Sales and Marketing Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)

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Director of Sales and Marketing
  • FAIRMONT
  • Sonoma, CA FULL_TIME
  • Job Description

    Oversees the overall revenues of the entire property.

    Develops and executes the property Sales and Marketing plan, and is responsible for directing, coordinating, training, and supervising staff in all Sales, Marketing, Revenue Management, Event Services & Planning, Resort Reservations and Club 1927 related activities to maximize revenue and profits and to improve the hotel's performance in the marketplace.

    Responsible for the Leadership, development and implementation of short- and long-term strategies designed to positively impact all revenue streams. Focus on Rooms, Events, Food & Beverage, Club 1927 and Spa; to include the Sonoma Golf Club and off property catering venues & Winery Partners. Achieve/exceed hotel revenue goals; increase market share performance.

    Create and produce hotel's Annual Multi-Year Commercial Strategy Plan, in partnership with property leaders.

    Create strategic presentations for ownership and internal constituents to best discuss business decisions, business performance strategic plans and associated ROI of initiatives.

    Integrate performance needs of the hotel with the solutions designed by the Fairmont brand enterprise, in each key segment the hotel serves.

    Work in conjunction with Commercial Leadership and Brand e-Commerce teams to build and establish hotel and Club 1927 B2B marketing, digital marketing, social media, public relations and communications channels. Provide guidance/direction to these teams assuring online hotel content is accurate and effective.

    Collaborate with Commercial Leaders to establish optimal business mix; review and validate revenue forecasts, develop strategies for different demand periods; review and approve retail and group pricing strategies.

    Develop, and manage departmental expense budget and forecasts.

    Train and monitor Group, Transient and Events contractual, legal and risk agreement practices.

    Leverage/maximize Sales and Events booking platforms, maintain all company policies and procedures associated with managing these systems.

    Manage Accelerate, including Goal Setting and the Fairmont Sales Incentive Program.

    Identify, recruit, develop and retain best in class Sales and Marketing professionals; while maintaining a person in the pocket for all key positions managed.

    Liaise with Fairmont Global Sales, regional support and brand teams to maximize the performance of the asset.

    Build strong partnerships with Ownership, Sonoma Golf Club, Sonoma County Tourism, Sonoma Valley Tourism Bureau, Vintners and Growers Associations, other key community groups & associations, influencers and 3rd party travel partners.

    Demonstrate a high level of engagement with customers from all market segments.

    Ensure sales manager travel to feeder markets and key tradeshows.

    Research, analyze and monitor financial, technological, and demographic factors, assuring all market opportunities are capitalized on.

    Develop and maintain detailed and real time knowledge of competitor activity; be nimble and manage change accordingly..

    Collocate with Marketing and PR Leadership, oversee the hotel’s activation and promotion activities, leveraging all marketing mediums e.g. print, electronic, direct mail, for all areas of the hotel.

    Actively participate in RM, Sales, PR, Digital, E-Commerce, Operations and Executive Committee meetings as required.

    Direct an integrated approach to Sales, PR, Digital, E-Commerce, Revenue Management, Club, Spa, Resort Reservations and F&B to maximize the profit and positioning of the asset.

    Provide direction to Sales and Catering in determining the ROI of initiatives and business decisions to further maximize profit.

  • 29 Days Ago

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Director of Membership Sales
  • Wing and Barrel Ranch
  • Sonoma, CA FULL_TIME
  • DescriptionJoin a winning team! Located less than an hour from San Francisco’s Golden Gate Bridge and set amidst the beauty of Northern California’s wine country, Wing & Barrel Ranch is the ultimate p...
  • 4 Days Ago

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Medical Device Sales - Paid Internship
  • Medical Sales College
  • Sonoma, CA FULL_TIME
  • DescriptionMedical Device Sales - Paid InternshipLooking for a rewarding and lucrative career in the medical sales industry? Our paid Internship may be the right path for you!Here are just some of the...
  • 3 Days Ago

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Medical Device Sales - Paid Internship
  • Medical Sales College
  • Rohnert Park, CA FULL_TIME
  • DescriptionMedical Device Sales - Paid InternshipLooking for a rewarding and lucrative career in the medical sales industry? Our paid Internship may be the right path for you!Here are just some of the...
  • 1 Month Ago

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Medical Device Sales - Paid Internship
  • Medical Sales College
  • Novato, CA FULL_TIME
  • DescriptionMedical Device Sales - Paid InternshipLooking for a rewarding and lucrative career in the medical sales industry? Our paid Internship may be the right path for you!Here are just some of the...
  • 1 Month Ago

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Medical Device Sales - Paid Internship
  • Medical Sales College
  • Cotati, CA FULL_TIME
  • DescriptionMedical Device Sales - Paid InternshipLooking for a rewarding and lucrative career in the medical sales industry? Our paid Internship may be the right path for you!Here are just some of the...
  • 1 Month Ago

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0 Sales and Marketing Director jobs found in Petaluma, CA area

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Outreach and Recruitment Counselor (Student Services Professional II), Multiple Openings
  • California State University
  • Sonoma, CA
  • Outreach and Recruitment Counselor (Student Services Professional II), Multiple Openings Job no: 537075 Work type: Staff...
  • 4/26/2024 12:00:00 AM

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Sales Manager
  • ALVARADO ST. BAKERY
  • Petaluma, CA
  • Reports To: Director of Sales Job Purpose: Execute Sales Plan within channel and key customers. Responsibilities Sales P...
  • 4/24/2024 12:00:00 AM

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Director of Sales
  • Nelson Connects
  • Santa Rosa, CA
  • Director of Sales We are looking for a Director of Sales to lead our sales team into the future! The Director of Sales i...
  • 4/24/2024 12:00:00 AM

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Sales Director
  • Nelson Connects
  • Santa Rosa, CA
  • Director of Sales Growing company, committed to excellence, with over 200 employees serving 14 unique markets throughout...
  • 4/23/2024 12:00:00 AM

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Director of Sales
  • Nelson Connects
  • Santa Rosa, CA
  • Job Description Job Description Director of Sales Growing company, committed to excellence, with over 200 employees serv...
  • 4/23/2024 12:00:00 AM

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Wedding Sales
  • SF Event Space
  • San Francisco, CA
  • Role Summary Oversees event detailing and all Wedding services. Provides office, site tour, and on-site event coverage a...
  • 4/22/2024 12:00:00 AM

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Business Development Associate
  • Ojjo, Inc.
  • San Rafael, CA
  • Job Title: Business Development Associate Department: Business Development Reports To: Director, Business Development Lo...
  • 4/22/2024 12:00:00 AM

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Account Manager PC
  • Gentiva Personal Care
  • San Rafael, CA
  • Our Company: Gentiva Personal Care is a member of the Gentiva family - an industry leader in hospice, palliative, home h...
  • 4/4/2024 12:00:00 AM

Petaluma /pɛtəˈluːmə/ is a city in Sonoma County, in California's Wine Country, part of the North Bay sub-region of the San Francisco Bay Area, located 37 mi (60 km) north of San Francisco. Its population was 57,941 according to the 2010 Census. The Rancho Petaluma Adobe, located in Petaluma, is a National Historic Landmark. Its construction started in 1836 by order of General Mariano Guadalupe Vallejo, then Commandant of the San Francisco Presidio. It was the center of a 66,000 acre (270-km²) ranch stretching from Petaluma River to Sonoma Creek. The adobe is considered one of the best preserv...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Sales and Marketing Director jobs
$199,894 to $278,696
Petaluma, California area prices
were up 2.5% from a year ago

Sales and Marketing Director in Laramie, WY
We are learning more every day because this part of marketing is very important nowadays.
December 03, 2019
Sales and Marketing Director in Austin, TX
The Director of Sales and Marketing is responsible for the daily sales efforts and is responsible for the overall positioning of the hotel, brand communication and the development of customers for the property including,  Rooms, Dining Outlets,  and Events.  In addition, they are responsible for rental revenue, yield strategies, implementation, market performance and meeting budget, forecast, and optimal business mix targets.
December 02, 2019
Sales and Marketing Director in Lubbock, TX
Our first port of call is ‘does this work’, does it improve on what we were working on previously?” And using AI in marketing is working.
February 06, 2020
We have moved from a marketing services department to a real engine of the business.
January 28, 2020