Search Engine Optimization Specialist jobs in Jacksonville, FL

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Clutch is looking for a Paid Search Specialist with Healthcare/Digitall Agency experience for a position with a client of ours in the Jacksonville Area

• Responsibilities:

• Develop and implement effective paid search strategies aligned with healthcare industry trends and business objectives
• Oversee end-to-end management of paid search campaigns across various platforms, ensuring maximum ROI and adherence to budget constraints
• Conduct keyword research, competitive analysis, and site audits to identify opportunities for optimization
• Monitor and analyze website performance metrics, such as traffic, rankings, and conversions
• Plan and execute paid search campaigns across various platforms,
• Ensure all paid search activities comply with healthcare industry regulations, including HIPAA, and maintain strict adherence to privacy and ethical standards
• Collaborate with internal teams, including account management, creative and web dev, to implement SEM recommendations
• Stay abreast of industry trends, search engine algorithms, and healthcare marketing developments to implement cutting-edge strategies

• Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, Advertising or related field
• Five (5) years experience in SEM, with at least three (3)years managing & owning campaigns (healthcare experience preferred
• Experience with Skai (formerly Kenshoo), GA360 or equivalent platforms
• Fluent in web site tagging and Google Tag Manager
• Knowledge of Google Ads, Google Analytics, GA4 and SEM Rush (Google Ads and Google Analytics certifications are a plus)
• Strong analytical skills and the ability to interpret data to make informed decisions and recommendations
• Managing multiple projects and priorities in a fast-paced agency environment
• Independent, proactive approach, ability to take ownership and make executive decisions

If you are interested in this opportunity, please apply today.

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