Search Engine Optimization Specialist jobs in La Crosse, WI

SEARCH MARKETING | ANALYST

Our ideal Search Marketing Analyst is someone who has an interest in learning more about everything web by using Google Analytics and other avenues to find this information. You will be responsible for analyzing and making necessary suggestions/changes to our online sites. In this position you will currently be learning the different components of web marketing and analyzing this information as well as implementing what you learn through our guidelines.

Our company thrives in a fast-paced technology world, which requires change on a consistent basis. This job represents an exciting opportunity to work on new, innovative technologies in a growing technology company. In addition, you will represent Triton Commerce in a professional manner that coincides with Triton Commerce mission and values at all times.

POSITION | RESPONSIBILITIES

This position will be responsible for the following activities including, but not limited to:

• Keyword Research based on client provided or Client website categories.
• In-Depth Keyword Analysis
• Final Keyword Recommendations
• Updating the client Site maps with Recommended Keyword Mapping
• On-Site Title & Meta Data Updates
• PPC Keyword Research
• PPC Keyword Analysis
• Reviewing Analytics & Webmaster tools.
• Ability to use AI tools to assist with SEO & Content
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Experience:
- Bachelor's degree in Marketing, Business, Statistics, or a related field
- Proven experience in marketing analytics or a similar role
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
- Proficiency in data analysis tools such as SAS, Tableau, Google Analytics, or SPSS
- Knowledge of web analytics tools and digital marketing platforms
- Familiarity with market research techniques and methodologies
- Excellent communication skills with the ability to present complex data in a clear and concise manner

PERSONAL | CHARACTERISTICS

• Technological Savvy: must be computer literate at a general business level (Word processing, Excel spreadsheet, Google Mail functionality). Must learn and effectively utilize all technological tools available to Triton Commerce.
• Leadership Skills: time management, priority setting and organization skills will be necessary to be effective in this position.
• Communicate Effectively: speak, listen and write in a clear, thorough and timely manner using appropriate and effective communication tools and techniques.
• Creativity/Innovation: develop new and unique ways to improve operations of the organization and to create new opportunities.
• Foster Teamwork: work cooperatively and effectively with others to set goals, resolve problem, and make decisions that enhance organizational effectiveness.
• Lead: positively influence others to achieve results that are in the best interest of the organization.
• Make Decisions: assess situations to determine the importance, urgency and risks, and make clear decisions which are timely and in the best interests of the organization.
• Organize: set priorities, develop a work schedule, monitor progress towards goals, and track details, data, information, and activities.
• Strategic Planning: determine strategies to move the organization forward, set goals, create and implement actions plans, and evaluate the process and results.
• Solve Problems: assess problem situations to identify causes, gather and process relevant information, generate possible solutions, and make recommendations and/or resolve the problem.

Job Type: Full-time

Pay: From $45,000.00 per year

Benefits:

• 401(k) 4% Match
• Dental insurance
• Flexible schedule
• Health insurance
• Unlimited paid time off
• Vision insurance

Schedule:

• 8 hour shift

Work Location: In person