Search Engine Optimization Specialist jobs in Minneapolis, MN

Job Overview

Colle McVoy is a full-service creative agency and certified B Corp known for building enduring relationships between forward-thinking brands and people. Creating the first AI-powered La-Z-Boy recliner and getting people hooked on eating Perdue chicken feed is a casual Monday. Our crew of intrepid thinkers may also be behind why you roam retail store aisles and how you satisfy snack attacks.   Colle McVoy's culture lives in what we call the Great Wide Open. We believe these times of rapid change are filled with opportunities, so we constantly strive to push the boundaries of creativity, pressure test best practices and create new brand futures. To thrive, we need people who are fearless and adventurous, relentlessly pushing past conventional boundaries into interesting new spaces. We welcome applicants seeking meaningful careers that never stop evolving and who share our values of passion, partnership, integrity, and courage.  Senior Search Engine Optimization Strategist  Are you obsessed with optimizations? Do you find it hard to buy anything online without finding multiple ways to make the experience better? Do you see PPC channels and strategies as more than an advertising opportunity but a platform for robust business, brand, and audience insights in the path to purchase? If so, we have the perfect career opportunity for you.   We’re on the search for a Sr. SEO Strategist to join Colle McVoy’s established performance marketing team. The ideal candidate will be just as comfortable managing data/product feeds as they are making data-backed recommendations that impact paid search strategy, on-site optimizations, and the overall path to conversion for our eCommerce clients. While dedicated to eCommerce strategy, we’re also seeking someone who understands performance media and is curious, collaborative, outgoing and passionate about not only about their craft but all things media, data, marketing, and culture. 

Responsibilities

• Collaborate on the creation and optimization of product & design content for product/catalog feeds and content management systems that inform paid media strategies.
• Continuously optimize product detail page copy, titles, descriptions, keywords, and UX to improve the customer shopping experience and increase SEO strength.
• Collaborate with Search Engine Marketing (paid search) team to incorporate relevant keywords strategically within product descriptions to improve organic search engine visibility as well as inform paid search strategies.
• Audit competitor websites and leverage SEO tools to identify gaps in existing marketing content and curate new content as applicable.
• Collaborate with cross-functional teams to ensure product availability, accurate representation online, and drive the best customer experience across eCommerce touchpoints.
• Partner with cross-functional teams (media, data science, and creative) to ensure consistency of messaging and branding across eCommerce campaigns and their respective platforms.
• Conduct A/B testing to evaluate the effectiveness of new features and experiences and continuously iterate for improvement.
• Conduct regular analysis of search trends and customer behaviors to support SEM, SEO, and on-site performance.
• Collaborate with IT teams to improve website navigation for an intuitive and efficient user experience.
• Provide regular reports and insights to stakeholders, inclusive of actionable improvements based on data analysis. 

Required Skills

• Minimum 5-year SEO experience within the eCommerce space.
• Experience with feed/catalog management platforms, preferably Feedonomics.
• Strong experience utilizing SEO tools to inform insights and workflows.
• Strong analytical skills and a proficiency in data analysis tools.
• Strong experience in Excel, PowerPoint and Google Analytics.
• Strong experience with PPC media platforms (or partnering with paid media teams) and their impact on site performance.
• Confident and resourceful, can function with minimal supervision.
• Eager to learn within a collaborative team setting. 
• Has excellent organizational skills and attention to detail.
• Able to multi-task and prioritize effectively. 

Qualifications

• Bachelor's degree or equivalent industry experience
• Proficient in Microsoft Word, Excel, PowerPoint, Outlook
• Ability to travel as needed.  

About Colle Mcvoy

Named a 2024 Ad Age A-List Standout Agency and Adweek’s 2023 Midsize Agency of the Year, Colle McVoy’s nimble talent model unlocks holistic creative problem solving with capabilities that span the entire marketing ecosystem: brand and influencer strategy, design, experiential, social, branded content, media, earned creative PR and more. Backed by an award-winning culture, we’ve earned Best Place to Work honors year over year. For more information, visit collemcvoy.com or follow us on LinkedIn, Instagram, Facebook, or X.  We are an Equal Opportunity Employer.