Search Engine Optimization Specialist jobs in Ogden, UT

Search Engine Optimization Specialist monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Specialist utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Specialist requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Search Engine Optimization Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Optimization Specialist typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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Search Engine Marketing Specialist (Hybrid)
  • OptConnect Management, LLC
  • Kaysville, UT FULL_TIME
  • Description

    Company Overview

    OptConnect is a leading provider of wireless connectivity solutions for the Internet of Things (IoT) industry. Our mission is to help our customers stay connected and stay ahead of the game with cutting-edge technology and unparalleled customer service. Our “Connectivity-as-a-Service” model allows customers to focus on their core business while we take care of everything they need for reliable and robust connectivity. 


    Position Overview

    We are seeking a highly skilled and experienced Search Engine Marketing Manager to join our growing marketing team at OptConnect. As a Search Engine Marketing Specialist, you will be responsible for managing and optimizing our marketing campaigns across various platforms. The ideal candidate should have 2 to 4 years of relevant experience, possess a bachelor’s degree in a relevant field, and have a strong proficiency in ad management, landing page creation, ABM, conversion rate optimization, and HubSpot. This is a hybrid position based out of OptConnect’s headquarters in Kaysville, UT. The Search Engine Marketing Specialist will report to the Marketing Director. 


    Key Responsibilities:

    • Develop and implement effective search engine marketing (SEM) strategies to increase brand visibility and generate high-quality leads.
    • Manage and optimize paid search campaigns across major advertising platforms, such as Google Ads and LinkedIn Ads.
    • Conduct thorough keyword research and analysis to identify relevant keywords and optimize campaigns for maximum performance.
    • Monitor and analyze campaign performance metrics, such as click-through rates (CTRs), conversion rates, and return on ad spend (ROAS).
    • Create and manage multichannel ABM campaigns to focus on strategic accounts.
    • Regularly generate insightful reports and provide recommendations for campaign optimization and improvement.
    • Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure landing pages and ad creatives align with marketing objectives.
    • Implement conversion rate optimization (CRO) techniques to enhance user experience and increase conversion rates.
    • Stay current with industry trends, best practices, and emerging technologies in search engine marketing.
    • Utilize HubSpot or similar marketing automation tools to manage lead generation and nurture campaigns.
    • Collaborate with the marketing team to develop and execute remarketing campaigns, product listing ads (PLAs), and shopping campaigns.


    Requirements

    • Bachelor’s degree in marketing, advertising, business, or a related field.
    • 2-4 years of experience in search engine marketing, preferably in a fast-paced digital marketing agency or a similar environment.
    • Experience developing and implementing ABM marketing campaigns.
    • Strong proficiency in managing paid search campaigns across major advertising platforms in a B2B environment (e.g., Google Ads, Bing Ads, and social media advertising platforms).
    • Proven track record of achieving and exceeding key performance indicators (KPIs) in SEM campaigns.
    • Extensive knowledge of keyword research and analysis tools, as well as SEM bid management tools.
    • Experience in landing page creation and optimization to improve user experience and drive conversions.
    • Familiarity with conversion rate optimization (CRO) techniques and A/B testing methodologies.
    • Proficiency in HubSpot or similar marketing automation tools for lead generation and nurturing.
    • Strong analytical and problem-solving skills with the ability to analyze campaign data, identify trends, and implement data-driven optimizations.
    • Excellent written and verbal communication skills with the ability to present complex concepts and ideas clearly and concisely.
    • Detail-oriented and highly organized with the ability to manage multiple projects and meet deadlines.
  • 4 Days Ago

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Search Engine Marketing Manager
  • Jobot
  • Kaysville, UT FULL_TIME
  • Hybrid (3 days in office) - Competitive Salary - Great Culture - Opportunity for GrowthThis Jobot Job is hosted by: Cam StrahmAre you a fit? Easy Apply now by clicking the "Quick Apply" button and sen...
  • 1 Day Ago

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Search consultant
  • gpac
  • Ogden, UT FULL_TIME
  • Job Description gpac offers an excellent work-life balance in a fast-paced work environment. There is tremendous earning potential with no cap. As a part of our team, you will be surrounded by passion...
  • 22 Days Ago

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Machining Manager ~ Retained Search
  • Impact Solutions Inc
  • Ogden, UT FULL_TIME
  • TITLE: Machining ManagerENVIRONMENT: CNC Precision Machining and Die CastingLOCATION: Salt Lake City, Utah areaREPORTS TO: General ManagerCOMPENSATION RANGE: Competitive Base Salary plus companywide b...
  • 21 Days Ago

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Wildland Engine Boss
  • Syracuse City
  • Syracuse, UT TEMPORARY
  • Job Title: Wildland Engine Boss (ENGB)Department: FireReports To: Deputy Fire ChiefEmployment Status: Part-Time, Seasonal, Non-Exempt (hourly)Wage Scale: $29.00 - $44.00 per hour (DOE)Position Close D...
  • 13 Days Ago

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Wildland Firefighter Engine Boss (seasonal)
  • Brigham City Corporation
  • Brigham, UT TEMPORARY
  • Under direct to general supervision, performs wildland fire suppression, management, and control activities as part of an engine, module, or hand crew. Other wildland fire-related duties involve fire ...
  • 11 Days Ago

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0 Search Engine Optimization Specialist jobs found in Ogden, UT area

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Marketing Manager
  • Cooperative Benefits Group (CBG)
  • Salt Lake City, UT
  • CBG is passionate about people! CBG lives for the opportunity to make a difference in not only our members’ lives, but a...
  • 3/29/2024 12:00:00 AM

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SEO Specialist
  • Utahs Paramedic Inc
  • Ogden, UT
  • Job Description Job Description Benefits/Perks Competitive Compensation Career Growth Opportunities Job Summary We are s...
  • 3/29/2024 12:00:00 AM

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B2B Digital Marketing Coordinator
  • AireSpring
  • Salt Lake City, UT
  • Company Description Founded in 2001, family owned and operated AireSpring is a leading Provider of Cloud Communications,...
  • 3/28/2024 12:00:00 AM

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ServiceNow (SPM) Administrator/Configuration/Engineer - REMOTE (HST)
  • Cgs Business Solutions | Inc 5000 Company
  • Salt Lake City, UT
  • CGS Business Solutions is committed to helping you, as an esteemed IT Professional, find the next right step in your car...
  • 3/28/2024 12:00:00 AM

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Sales Development Representative (SDR)
  • iMatrix
  • Salt Lake City, UT
  • Start a career as a Sales Development Representative (SDR) for one of the Nation's largest Healthcare digital marketing ...
  • 3/28/2024 12:00:00 AM

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Digital Marketing Manager
  • Cypress HCM
  • Responsibilities: Develop and implement effective search engine marketing (SEM) strategies to increase brand visibility ...
  • 3/27/2024 12:00:00 AM

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Marketing Manager-Remote
  • Optima Global Solutions Inc.
  • Salt Lake City, UT
  • Marketing Manager-Remote Job Description: TranscendAP is(a subsidiary of Optima Global Solutions) a software company whi...
  • 3/27/2024 12:00:00 AM

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Consumer Marketing Manager
  • Visit Salt Lake
  • Salt Lake City, UT
  • Job Summary Salt Lake is a place where elevation meets aspiration. An active urban city set at the foot of spectacular m...
  • 3/25/2024 12:00:00 AM

Ogden /ˈɒɡdən/ is a city and the county seat of Weber County, Utah, United States, approximately 10 miles (16 km) east of the Great Salt Lake and 40 miles (64 km) north of Salt Lake City. The population was 84,316 in 2014, according to the US Census Bureau, making it Utah's 7th largest city. The city served as a major railway hub through much of its history, and still handles a great deal of freight rail traffic which makes it a convenient location for manufacturing and commerce. Ogden is also known for its many historic buildings, proximity to the Wasatch Mountains, and as the location of Web...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Search Engine Optimization Specialist jobs
$65,274 to $83,553
Ogden, Utah area prices
were up 2.3% from a year ago

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