Search Engine Optimization Specialist jobs in Orange, CA

Paid Search Specialist / Strategist (PPC)

YPM is looking to add an exceptionally talented Paid Search Specialist / PPC Strategist to join our Digital Media team. The ideal candidate will have hands-on experience managing digital lead generation programs, including Google Ads, Bing Ads, Facebook, and other media campaigns as necessary, as well as exhibit clear communication skills and a positive attitude.
 
This is a great opportunity for someone who is proactive and looking to develop their digital marketing expertise with a dynamic and talented team serving a broad portfolio of clients. A competitive salary and full benefits packaged are offered.
 
Primary responsibilities include but not limited to the following:

• Build, launch, manage and optimize across multiple paid digital channels / search engine platforms media plans (Google, Bing, Facebook, etc.) in varying verticals.  
• Work with our Director of Digital Services to develop strategic direction on PPC campaign initiatives per client, identifying key insights and recommendations.
• Plan, execute, monitor, manage, & report timely on client PPC and display campaigns.
• Prepare and present timely weekly/monthly client reporting and recommendations for all client KPI’s, ROI, and goals.
• Actively test and analyze keywords, bid management, ad copy, & landing pages.
• Communicate regularly with team members on campaign developments, timelines, deliverables and performance reporting.
• Keep abreast of search engine and PPC industry trends, developments and best practices.
   

Qualifications

Required Experience & Skills:

• 2-3 years of SEM/PPC campaign management, online marketing or comparable digital experience.
• Bachelor’s degree desired or equivalent work experience.
• Highly proactive, quick to surface issues/problems with team members to resolve
• Strong attention to detail and a commitment to data integrity.
• Strong ability to multitask, prioritize and respond with appropriate sense of urgency in a fast-paced, deadline-driven environment.
• Experience working with large scale and complex brand campaigns.
• Experience with analytics tools: Google Analytics, Google Tag Manager, SEMRush, etc.
• Experience with bid management and reporting tools.
• Strong communication skills with the ability to clearly and effectively articulate thoughts and points across all client & internal management levels.
• Knowledge of digital marketing buying / best practices (PPC, SEO, Email, Display, Site and Landing Page Optimization, etc.).
• Experience optimizing landing pages and performing A/B and multivariate testing.
• Ability to work both independently and as part of a team in a professional business environment.
• Proficient/Advanced computer skills in Microsoft Office Suite (Word, Excel, PowerPoint & Outlook).
• Bing Ads Accredited Professional (Preferred).
• Google AdWords Certified (Preferred).
• Google Analytics Certified a plus.
• Experience Managing Programmatic Display programs (Preferred).

YPM is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, marital status, pregnancy, age, protected medical condition, genetic information, veteran status, disability or any other basis protected by federal, state, and local laws.