Search Engine Optimization Specialist jobs in Sarasota, FL
Search Engine Optimization Specialist monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions. Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Being a Search Engine Optimization Specialist utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO. Additionally, Search Engine Optimization Specialist requires a bachelor's degree. Typically reports to a manager or head of a unit/department. The Search Engine Optimization Specialist occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Search Engine Optimization Specialist typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Recently Added Search Engine Optimization Specialist jobs
Search Engine Marketing Specialist
- Dealers United
-
Sarasota, FL
FULL_TIME
-
OVERVIEW:
At Dealers United, we help automotive dealers and dealer groups sell more cars with full service digital solutions, including SEO, SEM, and Social Advertising.
The SEM specialist will be responsible for developing, optimizing, maintaining, and communicating a customized paid search strategy for our clients. They will also be responsible for media buying across SEM platforms. They will work to understand the customers’ goals and bring these goals to life in a timely manner. Delivering best-in-class, “WOW” customer service is always a priority at Dealers United. You will report directly to the Head of SEM.RESPONSIBILITIES:
- Developing, optimizing, and maintaining paid search campaigns for clients, including:
- Understand how to plan search, conduct research, forecasting and formulate budget recommendations
- Build new keywords, ad copy, and bulksheet uploads for new campaign setup
- Establish bid strategies
- Strong knowledge of GA4 – creating new GA4 accounts, tracking, reporting, audience strategy, gather insights
- Independently monitor budget pacing and performance
- Propose and implement optimizations that align with SEM best practices to improve performance against predetermined benchmarks on an ongoing basis
- Develop and execute tests across campaign variables that create client-specific insight and feed future testing
- Quality assurance – check correct implementation of uploads
- Understanding client goals and how to maximize those measures of success through tactical strategies and optimizations
- Professional and effective communication with clients, vendors, and internal teams
- Prepare & analyze reports on a weekly/bi-weekly/monthly & ad-hoc basis that produce actionable insights for implementation
- Good understanding of performance metrics to pinpoint trends, identify key data points and optimize opportunity
- Ability to analyze large data sets to understand performance trends to inform optimization decisions
- Present report findings/recommendations to internal teams/clients
- Ability to prioritize tasks and manage time efficiently
- Document the progress of tasks and keep supervisor informed
IDEAL CANDIDATE REQUIREMENTS:
- 3 years of experience in SEM
- Expert with tools such as Google & Bing Ads / Advanced search certifications
- Strong expertise with GA4, i.e analyzing reports, setting up events
- Ability to analyze data & have problem-solving mindset
- Understanding of paid search best practices and optimization levers
- Fluency in Excel – Formula, graphs, shortcuts
- Strong understanding of media metrics and relationship with each other
- Unrivaled organization skills
- Excellent communication and interpersonal skills
- Superb task management and people management skills
- Superior task and time management skills and ability to meet deadlines
- Willingness to ask questions, problem-solve, optimize processes, and both offer and take constructive feedback on designs and ideas
- Goal-driven and self-motivated team player with a passion for learning
KEY MEASURES OF SUCCESS:
- Turnaround time on deliverables
- Campaign performance against both client and company KPIs
- Retention of customer accounts
TOOLS WE USE:
- Google Ads
- Bing Ads
- GA4
- YouTube Ads
- BuyerBridge Platform
- Hubspot CRM
- Google Suite
- Notion
- Zoom.us for Meetings and Phone
- Slack
- NinjaCat
- Looker Studio
- Developing, optimizing, and maintaining paid search campaigns for clients, including:
- 23 Days Ago
Diesel Engine Maintenance
- Waste Management
-
Nokomis, FL
FULL_TIME
- Diesel Mechanic 5,000 New Hire Bonus Equal Opportunity Employer: Minority/Female/Disability/VeteranPay Range $23.00 -$30.02 , based on experience Opportunity for additional pay incentives up to Eleven...
- 16 Days Ago
DevOps Engineer
- Woodcrest Search
-
Sarasota, FL
FULL_TIME
- Company DescriptionOur client offers a flexible, family oriented culture with a casual dress code, game room, free drinks and snacks, and unlimited growth opportunities! They offer excellent 401K (wit...
- 1 Month Ago
UI Developer
- Woodcrest Search
-
Sarasota, FL
FULL_TIME
- Company DescriptionOur client offers a flexible, family oriented culture with a casual dress code, game room, free drinks and snacks, and unlimited growth opportunities! They offer excellent 401K (wit...
- 1 Month Ago
Full Stack Developer
- Woodcrest Search
-
Sarasota, FL
FULL_TIME
- Company DescriptionOur client offers a flexible, family oriented culture with a casual dress code, game room, free drinks and snacks, and unlimited growth opportunities! They offer excellent 401K (wit...
- 1 Month Ago
Full Charge Bookkeeper/Accountant
- Rello Search Partners
-
Sarasota, FL
FULL_TIME
- We are seeking a strong staff accountant or bookkeeper to accurately record and review all financial data for clients in various industries. To excel at this job, you must pay close attention to detai...
- 13 Days Ago
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0 Search Engine Optimization Specialist jobs found in Sarasota, FL area
Senior Marketing Associate
- Selby Jennings
-
Saint Petersburg, FL
- We are a partnered with a boutique WealthTech firm with a leading integrated platform for independent financial advisory...
- 4/25/2024 12:00:00 AM
Graphic Designer Marketing Specialist
- Gulfcoast Ultrasound Institute, Inc
-
Saint Petersburg, FL
- Job Description Job Description An internationally recognized 39 year-old Florida-based medical education company is see...
- 4/24/2024 12:00:00 AM
Digital Marketing Manager
- IRISS Inc.
-
Bradenton, FL
- Job Description Job Description Company Overview: IRISS Inc., a global leader in Safety & Reliability for critical asset...
- 4/23/2024 12:00:00 AM
Construction Project Manager
- Kintec Search INC
-
Sarasota, FL
- Job Description Job Description Construction Project Manager Multifamily Construction One of the leading Multifamily Gen...
- 4/22/2024 12:00:00 AM
Marketing and Sales Expert SaaS
- Datagrate, Inc.
-
Saint Petersburg, FL
- Are you a dynamic professional who excels in growth strategies, marketing innovation, and building lasting client relati...
- 4/22/2024 12:00:00 AM
Software Engineer
- OneWater
-
Saint Petersburg, FL
- Job Type Full-time Description About Revver Digital: Revver Digital, a leader in marine industry software and marketing,...
- 4/22/2024 12:00:00 AM
Remote SEO Specialist
- Dental Care Alliance
-
Sarasota, FL
- Overview: The SEO Specialist will work closely with the Digital Marketing Director and agency partners to monitor and im...
- 4/21/2024 12:00:00 AM
Office Manager
- True Find Staffing (Confidental Company)
-
Sarasota, FL
- Office Manager (Remote) We are seeking a proactive and dynamic Office Manager to join our team remotely. The ideal candi...
- 4/21/2024 12:00:00 AM
About Sarasota, Florida
Sarasota (/ˌsærəˈsoʊtə/) is a city in Sarasota County on the southwestern coast of the U.S. state of Florida. The area is renowned for its cultural and environmental amenities, beaches, resorts, and the Sarasota School of Architecture. The city is at the southern end of the Tampa Bay Area, north of Fort Myers and Punta Gorda. Its official limits include Sarasota Bay and several barrier islands between the bay and the Gulf of Mexico. According to the U.S. Census Bureau, in 2013 Sarasota had a population of 53,326. In 1986 it became designated as a certified local government. Sarasota is a prin...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Search Engine Optimization Specialist jobs
$67,156 to $85,965
Sarasota, Florida area prices
were up 1.5% from a year ago
were up 1.5% from a year ago
What does a Search Engine Optimization Specialist do?
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With working with а search engine optimization specialist, you both can design your web site to be search engine friendly starting from the underside and dealing up.
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