Secondary Market Analyst jobs in Grand Rapids, MI

Job Summary: The Market and Growth Analyst is responsible for driving growth and market development in partnership with the Sales and Marketing departments. As a pivotal member of our organization, you will play a key role in leveraging artificial intelligence tools to analyze data, gain insights, and drive strategic decision-making across various facets of the business.

Essential Duties, Responsibilities and Job Requirements:

·        Utilizes AI tools such as ChatGPT to analyze large datasets encompassing customer behavior, purchasing trends, market dynamics, and sales performance.

·        Extracts actionable insights and trends from data analysis to inform strategic initiatives aimed at enhancing customer engagement, driving revenue growth, profitability and expanding market penetration.

·        Collaborates with the sales and marketing to segment customers based on various parameters including annual sales, purchasing frequency, and product preferences.

·        Develops data-driven strategies to prioritize customers for transition to our B2B e-commerce platform, focusing on maximizing online transactions and minimizing reliance on traditional PO-based transactions.

·        Works closely with the customer relations team to identify opportunities for enhancing the functionality and user experience of our B2B and B2C platforms.

·        Analyzes user behavior and feedback to drive continuous improvements and optimize the platform for increased adoption and revenue generation.

·        Supports the transition to a territory-based sales organization by providing data-driven insights to sales professionals.

·        Assists in identifying high-potential accounts within each territory and develop customized strategies to drive growth and market expansion.

·        Explores and implements innovative ways to integrate AI technologies into various aspects of our business operations.

·        Identifies opportunities for process automation and efficiency gains through the use of AI-driven solutions.

·        Prepares detailed and comprehensive reports and presentations to communicate findings, recommendations, and progress to key stakeholders, including senior management and cross-functional teams.

·        Translates complex data insights into actionable recommendations and strategic initiatives.

·        Other duties as assigned.

Skills/Experience Required:

·        Proven experience in business analysis, data analytics, or a related field, with a focus on leveraging AI technologies.

·        Proficiency in data analysis tools, large language models and languages such as SQL, Python, R, and familiarity with AI platforms like ChatGPT.

·        Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and recommendations.

·        Excellent communication and presentation skills, with the ability to effectively convey complex ideas to diverse audiences.

·        Experience in the manufacturing industry, particularly in B2B sales and e-commerce, is a plus.

·        Ability to thrive in a fast-paced, dynamic environment and work collaboratively with cross-functional teams.

Education Requirements:

·        Bachelor's degree in Business Administration, Data Science, Statistics, or a related field. Advanced degree preferred.

Physical Requirements: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Employee may be regularly required to talk or listen, stand, walk, sit, stoop, crawl and use hands to finger, handle, or feel objects, tools or controls. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Must be able to operate in mentally and physically stressful situations. Prolonged sitting, typing and lifting up to 20 pounds.