Secondary Market Manager jobs in Kingsport, TN

Role Profile

Role will be on developing and executing marketing strategies for the automotive coatings and energy storage markets. Responsible for the execution of strategy for market-facing initiatives to drive and maintain growth in assigned market segments. Develops and executes market plans while also monitoring their effectiveness and adjusting when necessary. Serves as an expert on EBME framework and coaches others. Manages Stage Gate Projects through completion and/or serves as Marketing subject matter expert as needed. Effectively collaborates and communicates with all relevant stakeholders within assigned market segment.

This is a full-time role based in the United States.

Responsibilities

• Contributes to the development of Addressable Market Maps and existing offers through segment cross-functional teams
• Responsible for determining best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executes the plan (either directly or indirectly) and monitoring its effectiveness
• Leads or supports growth projects as a Marketing resource by using the EBME framework to make quality strategic choices on all initiatives; assists others as needed
• Establishes and tracks metrics to ensure post launch efforts are contributing to segment’s strategy and performance; provides recommendation to Marketing leaders if changes are needed
• Enters new opportunities for initiatives into Leads Management (SFDC) so that leads can be properly managed and tracked as they are passed on to Sales
• Makes recommendations on potential growth initiatives in the market based on market trends and insights, as well as customer discovery
• Creates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE™) with Product Manager
• Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch
• Communicates offers that tie to initiatives; offers may be new, existing, or revised
• Draws conclusions from multiple sources to create insights that support growth projects
• Networks and becomes an industry expert in assigned markets
• Interfaces with leverage points through the value change to identify potential product and application opportunities
  

Required Behaviors

• Market Insight: Leverage market insights to guide decisions and determine what is right
• Courage: Make courageous choices to innovate and accelerate value creation
• Optimism: Optimistically focus on continual growth over a longer-term horizon
• Bias for Action: Have a bias for action, prioritizing issues and making sound decisions, despite uncertainty or risk
• Adaptability: Adaptable to market and customer opportunities quickly

Required Education and/or Experience

• Bachelor’s Degree discipline required. MBA degree preferred
• 8 years prior experience in commercial, marketing, or relevant technical roles
• Strong business/marketing acumen

Interested?

Please send your application via the apply button.

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