Social Media Analyst collects and analyzes data related to social media marketing campaigns. Analyzes social media data to identify patterns and trends. Being a Social Media Analyst monitors social media platforms to determine how a new update or feature impacts audience behavior or content performance. Identifies opportunities for campaign optimization and provides recommendations to improve targeting and messaging. Additionally, Social Media Analyst creates and maintains comprehensive reports, dashboards, and data visualizations to monitor marketing performance and communicate insights to stakeholders. Requires a bachelor's degree. Typically reports to a manager. The Social Media Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Social Media Analyst typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Description
Position Summary
Empire Management Group specializes in providing comprehensive practice management services to independent healthcare providers and medical groups in Bakersfield and beyond. Our driving principle is “letting doctors be doctors,” and our marketing team serves clients in a variety of specialties, including Ophthalmology (Empire Eye and Laser Center) and Medical Aesthetics (Empire Aesthetic Center), with high-impact messaging and strategic planning, projects, and full-service consulting. We are looking for a dependable, motivated, experienced and technically savvy individual to join our marketing team. The Social Media / Marketing Specialist will work closely with the Marketing Director and is primarily responsible for developing, creating, and deploying engaging social media and website content and managing online interactions to help our organization and clients reach their audiences, increase brand awareness, drive website traffic, and cultivate patient/client leads. The Social Media / Marketing Specialist also contributes to the development and execution of other marketing activities, including other content, print collateral, events, and projects. The successful Social Media / Marketing Specialist is reliable, has a passion for creative work, a can-do attitude, and is skilled in copywriting, graphic design, and video production.
Essential Functions
An individual must be able to perform each essential function satisfactorily with or without accommodation. The requirements listed below are representative, but not all inclusive, of the knowledge, skill, and/or ability required
Responsibilities
Travel
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Classification
Empire Management Group, Inc. is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.
Applicants will be required to pass a post offer background check.
Requirements
Qualifications
Knowledge/Skills/Abilities/Talents
Physical Demands
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